FOCUSED ON FITNESS
Consumers have plenty of resources that allow them to focus on fitness in 2021
The future of fitness has arrived a bit early, as the pandemic has expedited the shift to digital that industry leaders were already bracing for. Whereas workouts prior to the pandemic were more tied to a single studio or sport, today’s young adults are now embracing an amalgamation of DIY + smart fitness + outdoor activities, giving rise to an industry that supports their penchant for Flexible Fitness, as we reported in The Picture of Health. This variation allows for a more holistic experience to working out and wellness, and the following offerings support this prevalent approach.
ZOOM WORKOUTS ARE HERE TO STAY, FT. BARRY’S BOOTCAMP
Barry’s Bootcamp is offering its boutique classes on Zoom, pricing a Barry’s At-Home virtual workout at $20 a class (with packages available as well). Barry's fans can enjoy their beloved bootcamp from the comfort of their home, and with a communal aspect as well. As 8 in 10 U.S. Trendsetters have been working out at home or are interested in doing so—and 1 in 2 U.S. Trendsetters have done or are interested in doing virtual workouts specifically—fitness studios that have been able to pivot to virtual offerings are enjoying healthy levels of demand.
SNACKABLE WORKOUTS—VIA THE NYT—ARE TRENDING
As young adults are increasingly taking a ‘snackable’ approach to eating amid the disruption of their daily schedules due to the pandemic, The New York Times is now echoing this approach to fitness too, encouraging readers to “Make 2021 the year of the exercise snack”—defining an exercise snack as “a short burst of movement you can enjoy at home or in the office or outdoors”—and participate in the Times’ 7-Day Well Challenge.
TUNING INTO A WORKOUT THAT MOVES YOU FT. ALO MOVES
Alo Moves has kicked off Find What Moves You, a four-week fitness challenge that started on January 1st, to help clients set realistic fitness goals in the new year. In tandem, the streaming fitness platform is debuting five new playlists that are customized to explore a unique set of movement tracks. Each playlist will include 5 curated classes per week, thoughtfully scheduled by Alo Moves’ instructors for optimal physical benefits, and 2 “rest days” per week. This holistic approach to personalized virtual fitness helps clients discover what really motivates them to move—an imperative in today’s still-remote and largely homebound existence.