NOT MONOLITHIC: CASSANDRA’S GEN Z SEGMENTATION REPORT
Previewing each of Cassandra’s Gen Z segments at a high level
In light of Cassandra’s newly-launched Gen Z Segmentation Report, we’re sharing a high-level overview of our 6 clearly defined and unique Gen Z segments for Cassandra Daily readers. These six segments are distinct cohorts within Gen Z, and among them you will see your brand’s key audiences. Our full report further details their unique point of view compared to other Zs, ultimately providing a clearer understanding of the attitudes and motivations of this crucial consumer and the different cohorts that exist in this distinction.
Those who are interested in becoming a Cassandra member and accessing this report—among others in our library of research on young adult attitudes and behaviors—can email Michael.Corti@cassandra.co to learn more.
CASSANDRA'S GEN Z SEGMENTS
Doing good is in the Good Getter nature. Those in this segment tend to be earnest, altruistic, and determined, and the way they think through and subsequently engage with new ideas is deeply intentional.
Modern Traditionalists are distinctive among the segments because they tend to be the most moderate from both an attitudinal and a behavioral standpoint.
As their name suggests, Tech-ademics find the digital world deeply engaging. While they have a broad range of interests, tech is their true passion. They have the highest affinity for all types of gaming.
Cultur-ators are the true trendsetters of the Gen Z segments: they’re open to and interested in practically everything. Those in this creative, ambitious, and highly culturally-savvy segment prioritize self-improvement and self care, but they’re also very open and accepting when it comes to others’ behaviors and attitudes.
To Status Seekers, social currency is the currency. Friendships are highly important to this cohort; they strive to be popular and have a large online social network. They are digitally savvy and value online relationships as much, if not more, than in-person relationships.
Solo-preneurs have a work-hard, play-hard attitude. They are very self-motivated and enjoy the pursuit of personal and professional goals, which mainly center on financial growth and career success.