ARE YOU A FOOD-E?
What chefs are cooking up on TikTok
While TikTok is best known for its dance challenges, funny pranks and clever hacks, the platform is also transforming culinary culture. From easy to extraordinary, the platform is serving up recipes, hacks, and even coveted brand secrets. Thanks to TikTok’s fun and unfiltered vibe, these bite-sized cooking classes are as educational as they are entertaining, inspiring a new era of cooks, foodies, ingredient purchases, dining and kitchen decor trends, and even impacting restaurant menus across the country. Read below to learn about three young chefs turning TikTok into their digital cookbooks.
ONE GREAT VEGAN
Have you heard of a “musical cookbook?” Well, Gabrielle Reyes of the TikTok profile @ OneGreatVegan, beautifully blends music and meals for her audience of over 157K. An actress, author, and chef, Reyes' personality shines through her videos, as she shows young TikTokers just how tasty vegan food can be. Reyes also hosts live-streamed lyrical cooking classes every weekend, showcasing plant-based, gluten-free, and sustainably sourced dishes like vegan feta pasta, garlic bread, and veggie tacos. Check out her “Colorful Home Cooking” digital cookbook product, full of over 120 recipes and 60+ videos and songs.
With over 1.6 million TikTok followers, 18-year-old @ Eitan Bernath certainly has created a recipe for success. This chef and lifestyle creator takes his audience on a food tour around the world, full of flavors and exotic recipes. From thai chicken summer rolls to pan-seared gnocchi with browned butter and sage, Eitan’s informative and playful profile will have your mouth watering. Check out his website for more delicious recipes.
Meet “the world’s first cheeseboard influencer.” A pioneer of the charcuterie trend that took over Instagram, TikTok, and young adult dinner parties the last few years, Marissa Mullen’s creativity aesthetic is clearly influential. She helps simplify her stunning spreads with helpful prep techniques and tips, and even believes that “cheese plates can be an important form of artistic self-care.” Her book “That Cheese Plate Will Change Your Life,” was named the Best Cookbook of 2020 by Amazon and is a #1 best seller on the site. Say cheese!