NORMAL LIFE IS HEATING UP
Teens and young adults share their plans for summer
Now that summer is almost here, we wanted to know what Gen Z and Millennials are looking forward to doing. As more of them get vaccinated or are in the process to be, are they eager or hesitant for IRL experiences? What types of activities will they be doing with friends? Will they be traveling and where to? We asked members of our Cassandra Collective to find out. Read below as we explore what's to come in the summer of 2021 and check out our upcoming report on travel
Health and hygiene are top priorities for some young people and this principle greatly influences decisions to travel or not. Rather than going on exotic and international trips as many had planned, many are opting to stay closer to home, perhaps camping or going to a nearby lake or beach. Specifically, 33% of U.S. Trendsetters say their next trip they plan to take will be a staycation. Throughout the pandemic, Gen Z and Millennials discovered that they can find fun experiences right in their own backyard, like Ian, a 34-year-old from California who told us, “When I go out to local places, I am pleasantly surprised to find excitement, adventure, and things I thought I would have to travel far and abroad to find.” Read on to learn what local experiences they’re looking forward to this summer.
- “[This summer, I plan to go on] lots of local beach and park trips!” – Stephanie, 34, NJ
- “[This summer], I’m going to do a lot of horse show competitions! All are in my state of California, but I may travel to different cities.” – Sharon, 16, CA
- “I want to travel to different parts of New York City that I have not gone to yet. This pandemic made me realize that even though I've lived here my whole life, there are so many places I have never been to.” – Sabida, 19, NY
In our recently released Looking Forward to Family report, Cassandra discussed how appreciation for family has deepened in the last few months, especially for members of Gen Z. With vaccinations on the rise, young people are feeling much more ready to spend time with family. Whether near or far, reuniting with loved ones is a top activity for young people this summer.
- “[This summer] I might visit my family in the Missouri countryside. They are all fully vaccinated and my parents are almost fully vaccinated as well. It’s pretty close, we could just drive... I haven’t seen my family in a year now.” – Charlotte, 14, IL
- “[This summer], I am trying to host a family reunion.” – Charity, 24, OH
- “[This summer], we might travel to visit friends and family in July (post vaccinations).” – David, 26, KS
This past year has taken a heavy toll on Millennials and Gen Z. In order to protect and maintain their mental health, a core cause of theirs, many young people look forward to this summer as a time for relaxation and rejuvenation. For some, this means hanging out at home where they feel safest.
- “I'm going to be beginning a new chapter in my life in the fall so I'm going to try to recharge my batteries to be in the best mental state in the fall.” – Melissa, 23, FL
- “[I don’t have summer plans]… right now, I'm just going with the flow.” – Miranda, 24, CA
- “I hope I get a chance just to relax. I’ve been so stressed with everything going on in the world and with me personally. I’d love to not have to worry about anything this summer.” – Zoe, 18, IL