War on freedom

The Ukrainian invasion continues to challenge the free world, as civil casualties and fears of nuclear disaster swell. Ukrainian President Volodymyr Zelensky is standing with his people and fighting, while major brands take a stand and celebrities raise millions in aid. Today, we’re keeping readers informed on the ongoing Ukrainian invasion as we discuss powerful leadership rhetoric, tangible corporate support, and more.


The President of Ukraine has become a beloved global sensation as people around the world watch and learn of his rise from actor to war hero as he dominates headlines. President Zelensky is successfully navigating social media rhetoric as he uses his spotlight to inspire and mobilize Ukraine and other global nations to fight for freedom. With some cringe online responses mixed with praise, the world is watching as hopes for President Zelensky and Ukrainian freedom amplify.


Brands are stepping up and stepping in as they show their support for Ukraine through actionable life-saving business decisions. Airbnb is not only housing 100,000 Ukrainian refugees, but now customers are flooding the app and booking empty Airbnbs in Ukraine as a means for direct financial support to those affected most. Meanwhile, Apple halted its product sales in Russia, despite making up 25% of the market, and Starlink is sending internet satellites (with some controversy) almost immediately upon Ukrainian request. Evidence that big corps can swiftly take action is mounting as pressure increases for other brands to follow.


Ryan Reynolds and Blake Lively are matching up to $1 million in donations to Ukrainian refugees. Meanwhile, Brené Brown has already raised over $1 million in Ukrainian aid, and native Ukrainian Mila Kunis and husband Ashton Kutcher set a goal of raising $30 million, reaching $3 million in less than 24 hours. With a focus on supplies, housing, and other basic human needs, celebrities are using their platforms to not only raise awareness but provide tangible financial support to Ukrainians in need.

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