Gen Z Global Trends
SPRING/SUMMER 2017
A snapshot of cultural trends impacting Gen Zs around the world.
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Glutton Goals
SPRING/SUMMER 2017
Indulgent food and beverages are Gen Zs' vice of choice, and they’re using culinary culture as a channel to showcase their creativity and assert their independence.
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Hi & Buy
SPRING/SUMMER 2017
Gen Zs are reimagining online shopping as an entertaining and social experience first and foremost, not just a convenient and practical way to make purchases.
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Robot Relations
SPRING/SUMMER 2017
Advancements in artificial intelligence are shaping Gen Zs’ development and preparing them for the jobs of the future—although sometimes impacting their personal privacy.
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Gaming The System
SPRING/SUMMER 2017
Gen Z sees new purposes in gaming beyond mere entertainment, opening fresh opportunities for developers and marketers alike.
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The Young & The Restless
SPRING/SUMMER 2017
Modern lifestyles and circumstances are preventing Gen Zs from getting adequate sleep, inciting stress and creating an opportunity for brands to offer solutions.
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Overboredom
SPRING/SUMMER 2017
Gen Zs’ fear of boredom is shaping how they spend their downtime and how they’re beginning to approach entertainment, marketing, and their relationships and careers.
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Social Live
SPRING/SUMMER 2017
Gen Zs are spending a growing share of their social lives on video chat platforms, which have become a highly relevant hangout for their generation.
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Inside Out
SPRING/SUMMER 2017
As racial and ethnic diversity become increasingly widespread, Gen Zs are approaching religion as a way to express their individuality.
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All The Feels
SPRING/SUMMER 2017
Generational characteristics of Gen Zs, combined with their upbringing, have fostered an increase in empathy, leading them to be particularly focused on caring for others.
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Risk Management
SPRING/SUMMER 2017
Gen Zs are adopting a more traditional and conservative approach to life, seeking to mitigate risks and challenges to achieve their version of social progress.
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The Monetization Generation
SPRING/SUMMER 2017
Gen Zs prioritize earning an income and collecting savings as they aspire to achieve financial independence and security.
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Accelerated Adulthood
SPRING/SUMMER 2017
As Gen Zs begin to age out of childhood, they’re experiencing a unique era of Accelerated Adulthood, as today’s circumstances have made becoming an adolescent as daunting as becoming an adult.
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Gen Z State Of Mind
SPRING/SUMMER 2017
To engage Gen Zs, marketers need to address the characteristics, priorities, and ideals that are driving their decision-making, and will continue to throughout their lives.
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Self Made Marketing Tips
SUMMER/FALL 2017
These marketing directives and examples act as guidelines for engaging young adults across the areas of work, finances, and home.
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Self Made Global Trends
SUMMER/FALL 2017
A snapshot of cultural trends related to work, finance, and home life impacting young people around the world.
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Cashless Is King
SUMMER/FALL 2017
Young people are migrating away from traditional financial tools and institutions as they seek to live not only a digital-first but also cashless existence.
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Asking Price
SUMMER/FALL 2017
Young consumers consider prices to be flexible as they attempt to maximize their return on spend, and brands have an opportunity to win their loyalty by offering strategic discounts and engaging in negotiation practices.
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The FUND-amentals
SUMMER/FALL 2017
Gen Ys and Zs have radically different views on what constitutes financial security, with Ys having an eye on the present and Zs focusing on the future, which ultimately affect their respective saving and spending habits.
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Eco-Exhibitionists
SUMMER/FALL 2017
Sustainability and its associated design are becoming ever more aspirational to young people, giving brands an opportunity to leverage youth’s desire to be seen as eco-conscious and innovative.
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Nesting & Resting
SUMMER/FALL 2017
Young people are reinventing “nesting” to meet their needs, presenting a growing opportunity for brands to reach them through the home and self-care space.
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The Right Moves
SUMMER/FALL 2017
The search for an affordable residence that also fits with Ys’ flexible lifestyle has led to the rise of mobile homes as an alternative, destigmatized housing option.
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House Funders
SUMMER/FALL 2017
Young adults are finding workarounds to achieve homeownership to make it more relevant to their lives as well as financially attainable.
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Personal Property
SUMMER/FALL 2017
Young generations are shunning the traditional dream home; instead of all aspiring to a similar, sizeable house, they prioritize uniqueness on both the exterior and interior.
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