Out Of Office
SUMMER/FALL 2017
Gen Ys and Zs are changing the valuation of “manual” jobs, reinventing them as aspirational opportunities to be active and untethered to screens.
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The Gig Is Up
SUMMER/FALL 2017
Young professionals are increasingly participating in the gig economy as their preferred form of employment, given the flexibility and variety it provides.
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Job Search Party
SUMMER/FALL 2017
New services and platforms have transformed the job hunt into a more engaging experience, and young professionals are partaking in the search for fun as well as for professional gain.
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Build Your Own Career
SUMMER/FALL 2017
Young professionals are building their own careers by job hopping, creating hybrid roles, and amassing a wide variety of skills instead of following a clear-cut corporate path.
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School Of (Work)Life
SUMMER/FALL 2017
Office jobs are increasingly providing a college/university-like experience, as young employees seek comparable social and emotional benefits from a work culture.
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Making A Living
SUMMER/FALL 2017
Gen Ys and Zs are challenging established norms as they determine the role they want work to serve in their lives, and therefore, how much money they'll make and what type of house they can afford.
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Marketing Tips
FALL/WINTER 2017
Marketing directives for engaging with Gens Y and Z around modern socializing.
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Global Social Trends
FALL/WINTER 2017
A snapshot of the cultural trends impacting global youth's social lives
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Dress To Thrill
FALL/WINTER 2017
Young people are seeking opportunities to elevate outings by participating in themed events where they can dress up in costume with friends.
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(Net)Work Hard, Play Hard
FALL/WINTER 2017
Young adults are optimizing their time by incorporating more networking into their social lives.
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No New Friends
FALL/WINTER 2017
Young people are gravitating to smaller, stronger friendship circles due to the significance friends play in their lives, and in doing so, it's becoming harder for new friendships to form.
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Some Other Time
FALL/WINTER 2017
Young people are time-shifting their friendships, pushing back from pressure to reply immediately and instead are responding when they can focus on their friends.
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DND (Do Not Distress)
FALL/WINTER 2017
As access to friends has evolved, young generations are seeking solutions to the many stresses of modern friendships while also taking more breaks from socializing.
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Side Buy Side
FALL/WINTER 2017
Modern youth are more exposed to what brands their friends like than were youth in previous generations, and with this greater awareness comes greater influence.
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Anti-Social Media
FALL/WINTER 2017
Social media is losing its relevancy as a place to socialize as it continues to evolve into a modern media network dominated by entertainment and advertising, meaning brands must reconsider their digital marketing and influencer strategies.
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Seize The Day
FALL/WINTER 2017
Young people are shifting their focus away from nightlife and toward daytime socializing, creating new opportunities for brands.
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The Age Of Innocence
FALL/WINTER 2017
Young adults are reimagining socializing and nightlife, gravitating toward tamer options that fit with their generational values and eschewing the drinking and drug cultures of the recent past.
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Millennials' Seven Day Sober Diary
FALL/WINTER 2017
An ethnography of Millennials who chose to abstain from alcohol for a week & how it impacted their lives.
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UnWasted Time
FALL/WINTER 2017
In a movement away from extreme drinking, youth are engaging in moderation and even abstaining from alcohol altogether, finding ways to socialize that don’t center around drinking.
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Go Big Or Go Home
FALL/WINTER 2017
In an effort to optimize their social lives, young generations are increasingly choosing to either have exceptional social plans, or stay in and decompress for the next big adventure.
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The New Social Norms
FALL/WINTER 2017
Gens Y and Z are creating a new social code around friendship dynamics, social habits, and nightlife, driving a need for brands to update the ways they depict and engage young people in their social lives.
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Betterment Marketing Tips
WINTER/SPRING 2018
Best-in-class examples for engaging with young consumers around betterment.
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Global Betterment Trends
WINTER/SPRING 2018
A snapshot of how self-betterment is manifesting for young people around the world.
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Millennials’ Vision Boards
WINTER/SPRING 2018
An ethnography taking a look at how Millennials foresee their futures by mapping out a vision board.
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