Culture Spotlight On Mexico
SPRING/SUMMER 2018
Tradition and regional pride propel cultural trends in Mexico.
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Culture Spotlight On Turkey
SPRING/SUMMER 2018
Government restrictions and the political climate stifle culture in Turkey, but youth embrace TV and nightlife as a means of escape.
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Culture Spotlight On Spain
SPRING/SUMMER 2018
Spain is delivering new genres of music and TV shows to international fans, while traditions are being bucked within its own country.
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Culture Spotlight On Japan
SPRING/SUMMER 2018
In Japan, music goes retro, T-shirts go graphic, and luxury returns.
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Culture Spotlight On France
SPRING/SUMMER 2018
The “indie” scene is growing in French culture.
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Culture Spotlight On Nigeria
SPRING/SUMMER 2018
In Nigeria, gaming and novels acknowledge local culture, while music blends native beats with international sound.
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Culture Spotlight On South Africa
SPRING/SUMMER 2018
South Africa’s music scene addresses youth issues, and the country’s fashion evolves to meet young consumers’ preferences.
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Culture Spotlight On India
SPRING/SUMMER 2018
Indian fashion and movies get back to the country’s roots, while new culture and habits emerge in gaming and music.
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Culture Spotlight On Germany
SPRING/SUMMER 2018
A desire for healthier living is impacting German food and beverage culture, while music and fashion finds an incubator in the country.
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Culture Spotlight On Brazil
SPRING/SUMMER 2018
Political activism is a key part of emerging Brazilian culture.
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Culture Spotlight On The U.S.
SPRING/SUMMER 2018
Streaming entertainment, both video and music, is introducing U.S. youth to new cultures, and soothing media is growing in popularity.
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Culture Spotlight On South Korea
SPRING/SUMMER 2018
An overview of popular culture trends in South Korea.
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Culture Spotlight On Indonesia
SPRING/SUMMER 2018
In Indonesia, music goes hardcore while fashion trends toward modesty.
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Culture Spotlight On Australia
SPRING/SUMMER 2018
The latest Australian exports include movies and fashion.
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Culture Spotlight On China
SPRING/SUMMER 2018
Chinese youth are finding new ways to display luxury, turning to street brands and gym routines.
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15 Minutes Of Fandom
SPRING/SUMMER 2018
The ways in which young people express their fandom has evolved to become more subtle and nuanced than in years past, though this doesn't mean they care less about culture and brands.
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Pop In
SPRING/SUMMER 2018
Global youth are increasingly placing their own image in elements of popular culture to engage with content in a highly personal way and become stars in their own right.
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Eco Chic
SPRING/SUMMER 2018
Eco-friendly innovation is poised to become more en vogue as young people around the world combat their carbon footprint with fashion that is both sustainable and stylish.
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Origin Story
SPRING/SUMMER 2018
Increasingly, young consumers want to consume foreign popular culture in its original form, rather than versions that are adapted for their country.
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Purposeful Pop
SPRING/SUMMER 2018
Young people are seeking out popular culture that includes a meaningful message, teaches a cultural lesson, or incites change.
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Global Culture Marketing Tips
SPRING/SUMMER 2018
These marketing tips and examples offer guidance and inspiration for engaging global youth around popular culture.
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Culture First, Country Second
SPRING/SUMMER 2018
If content aligns with modern youth's personal taste, they'll embrace it from any country, meaning brands need to be on top of culture from everywhere to understand what can spread anywhere.
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Global Innovation Trends
A snapshot of how innovation is manifesting around the world.
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Innovation Marketing Tips
These marketing tips and examples offer guidance and inspiration for innovation around young people's values.
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