An ethnography of young people’s innovation usage over the course of a week.

Innovations in technology that are reshaping the future of travel, transportation, and infrastructure.

Innovations in healthcare and medicine offer new ways for consumers to achieve a high quality of life.

Innovations in food & beverage that are redefining the future of mealtime, healthy eating, and how food is developed and consumed.

Innovations in fashion and retail that are redefining textile development, the potential for a data-based economy, and the way consumers shop online and off.

Innovations in entertainment that are shaping the future of film and television, music, and gaming.

As A.I. is being trained to supplement the creative process, brands have new ways to enrich their creative assets, but they need to ensure they still emphasize the involvement of the human creators to resonate with modern youth.

As young consumers seek to tone down tech's dominance, they're increasingly gravitating towards devices that are discreet, rather than those that stand out.

In today’s digital world where human connection can feel elusive, modern youth are turning to technology to fulfill their emotional needs and increasingly expect tech to be humanlike.

Young people are seeking help controlling their dependence on technology, causing brands to make digital wellness a priority in order to offset the negative effects of digital overload.

Young people are willing to risk sharing their personal information with brands if it can provide increased benefits and transparency.

As modern youth are accustomed to instant gratification, they consider speed fundamental to innovation, which is causing brands to evolve the ways in which they operate and engage with consumers.

For modern youth to regard a brand as innovative, it must continually demonstrate that it's evolving, causing all brands to function in beta and frequently embrace newness, even if they've found something that works well. 

Young people are seeking ways to reduce waste, inefficient time, and unknowns about the world, and are looking to brands to innovate in these areas to get closer to zero obstacles.

As brands chase innovation, they need to help reduce the downsides that come with it, and ensure they offer young consumers an emotional connection in an increasingly digital world.

These marketing tips and examples offer guidance and inspiration for engaging modern youth around their passion for travel and need for IRL community.

A snapshot of what's happening in the realms of travel and community around the world.

Young people are improving their work lives by combining their jobs with their passion for travel and streamlining their commutes.

Retailers are reaching people where they live and travel in new ways by focusing on the spaces where there are captive consumers: airports and co-working spaces.

Young people are transforming downtime in the airport into an exciting and entertaining experience, as well as giving rise to genres that reflect their behaviors when it comes to travel and community.

When it comes to travel, modern youth are elevating the journey, presenting an opportunity for brands to help them create memorable experiences when in transit to their destination.

Young travelers are looking to tools and services that help alleviate the burden of planning a trip and allow them to focus on the joys of traveling.

Travel is becoming the new impulse purchase for modern young adults, as they tend to book trips spontaneously upon finding a good deal, disrupting loyalty in this category in the process.

Young consumers prioritize travel so much that they're making concessions in other areas of their lives in order to have the money and/or time to go away.