Show Your Emojins
FALL / WINTER 2013
As digital communication proliferates, young people are turning to images—specifically emojis—to help them convey their sentiments.
Read More
Stick It
FALL / WINTER 2013
Digital stickers add a layer of visual appeal and pop culture relevance to young consumers' online conversations.
Read More
Through the Looking Glass
FALL / WINTER 2013
An exploration of how Google Glass can impact young consumers' lives, including its effect on style, entertainment, and marketing.
Read More
Total Recall
FALL / WINTER 2013
Apps and tools are supplementing Ys' and Zs' memories, leveraging their digital footprint to remind them of past experiences and helping them savor moments.
Read More
The Webfluencers
FALL / WINTER 2013
A look at the young stars building followings on Instagram, Vine, and YouTube, and with their personal blogs.
Read More
Digital Etiquette
FALL / WINTER 2013
As digital communication proliferates, young consumers are developing new norms and manners that marketers also need to follow to successfully reach them online.
Read More
Social Studies
FALL / WINTER 2013
A look at the usage trends currently taking shape on the social platforms most relevant in young consumers' lives.
Read More
Digital Trends
FALL / WINTER 2013
A look at digital trends in the U.S. and abroad in the areas of style, music, food, screen media and more.
Read More
Top Takeaways for Digital Marketers
FALL / WINTER 2013
Tips and best practices for marketers looking to engage young consumers in the digital space.
Read More
Digital Destinations
FALL / WINTER 2013
Cassandra Report Trendsetters share their go-to-destinations on the web for news, entertainment, fashion, food, and more.
Read More
Fauxsumerism
WINTER / SPRING 2014
For today’s young consumers, shopping is as much about product discovery as it is about making an actual purchase.
Read More
NOwners
WINTER / SPRING 2014
Today, young consumers are often prizing access over ownership.
Read More
MEtail
WINTER / SPRING 2014
E-commerce has democratized retail, allowing individuals to be not just consumers but also merchants of goods, services, content, or ideas.
Read More
Gut Check
WINTER / SPRING 2014
Faced with a surplus of options and information, today’s young generations are inclined to seek validation before committing to any one decision.
Read More
On/Off
WINTER / SPRING 2014
Young consumers expect retailers to implement a wholly integrated view of their marketing, services, and access points.
Read More
Alt Pay
WINTER / SPRING 2014
Young consumers are going cash-free, opting for innovative payment systems and currencies.
Read More
Hands On
WINTER / SPRING 2014
Young consumers expect thoughtful, personalized customer service with a human touch.
Read More
Beacons
WINTER / SPRING 2014
Beacon technology allows brands to push customized ads, information, promotions, discounts, and deals to consumers based on their real-time location.
Read More
Storefront Extensions
WINTER / SPRING 2014
Retailers are bringing the always-on nature of the web to the real world through shoppable walls, windows, and billboards.
Read More
Surprise & Delight
WINTER / SPRING 2014
Brands and marketers are reintroducing serendipity to the product discovery process.
Read More
Try Before You Buy
WINTER / SPRING 2014
Retailers are addressing young consumers' penchant for pre-purchase research by introducing both physical and digital home trial initiatives.
Read More
Shop Class
WINTER / SPRING 2014
Gens Y and Z are seeking unique store experiences, ranging from special events to hands-on classes, as brand and retailer points of entry.
Read More
Consumed Global
WINTER / SPRING 2014
Retail and shopping trends from around the world
Read More
Consumed Innovations
WINTER / SPRING 2014
Cutting-edge
concepts, technologies, and services making an impact across the consumer
landscape
Read More