Consumed Takeaways
WINTER / SPRING 2014
Marketing directives to inform your future approach to the shifting consumer landscape
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POPscape
SPRING / SUMMER 2014
Gens Y and Z are enjoying a mix-and-match selection of micropopular properties.
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The Binge Method
SPRING / SUMMER 2014
Young people, in a desire to enjoy the glut of pop culture content available to them, are strategizing their consumption habits.
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Culture Counseling
SPRING / SUMMER 2014
As multitaskers, young people seek to both learn from and improve themselves by way of entertainment and pop culture.
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Outer Limits
SPRING / SUMMER 2014
Building on their fascination with science in general, young people are demonstrating a particular growing interest in outer space.
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POPulism
SPRING / SUMMER 2014
Young audiences are increasingly eager to learn about and enhance their awareness of politics through the lens of comedy.
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Occulture
SPRING / SUMMER 2014
Witch characters are enjoying a resurgence, a reflection of young consumers' interest in seeing more strong female leads.
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Justifying Fan Fic
SPRING / SUMMER 2014
Fan fiction is becoming big business.
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Fans Forever
SPRING / SUMMER 2014
Young consumers are enjoying nostalgia for old entertainment through creative expressions of fandom.
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Pro Parodies
SPRING / SUMMER 2014
Young people are embracing parody as a favorite way to celebrate their favorite celebrities and entertainment titles.
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POP Trends
SPRING / SUMMER 2014
An overview of key happenings and shifts across the pop culture landscape
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POP Global
SPRING / SUMMER 2014
An overview of key pop culture trends from around the world
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POP Marketing
SPRING / SUMMER 2014
Top tips on using pop culture to connect with consumers
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First Glocals
Summer / Fall 2014
Ys are closely connected to the global community, yet this
unification has created a greater need to preserve their local identity,
culture, and heritage.
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The Omniculturals
Summer / Fall 2014
Young consumers around the world are more alike than different and they want brands to speak to them based on their shared global identity.
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Universal Invite
Summer / Fall 2014
Ys demand for media, marketing, and concepts to be globally inclusive, allowing them to communicate and share across language and cultural barriers.
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Geomarking
Summer / Fall 2014
Ys are putting a local spin on global phenomena to celebrate their region while simultaneously acknowledging their connection to shared international
culture.
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Cultural Diplomats
Summer / Fall 2014
With unprecedented access to technology and affordable travel options, Ys are forging connections with their global peers and facilitating cultural exchange firsthand.
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New Muslims
Summer / Fall 2014
Young Muslisms, who are rapidly growing in numbers and influence, are a key consumer group striving to balance tradition and modernity.
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K-Pressure
Summer / Fall 2014
Ys in Asia are facing tremendous stress about societal expectations, creating a need for products and marketing that calms them and helps them cope.
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India's Missed Call
Summer / Fall 2014
Ys in India have found a workaround for the high cost of phone bills; they’re calling people and hanging up to signal they want to talk.
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#RichKidsOf...
Summer / Fall 2014
Following the lives of wealthy, materialistic youth has become a globally resonate form of entertainment.
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The Protest Selfie
Summer / Fall 2014
Young digital activists are sharing photos of themselves to make political and social statements that can easily spread globally.
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Global Y Dream
Summer / Fall 2014
Ys around the world have shared values and aspirations from
family to career to personal success.
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