MACROTRENDS

WINTER / SPRING 2016

Demo Real

Young people are adding in-person protesting to their activist repertoire as a social and engaging way to further their digital efforts.

Clear Consciousness

WINTER / SPRING 2016

Young people’s desire for social consciousness from companies is expanding to include a more pressing desire for corporate transparency and innovation.

Realistic Optimism

WINTER / SPRING 2016

Youth have a bleak outlook about the direction of the world, but their characteristic optimism is driving them to reconcile such negativity through new approaches to societal betterment.

By Date

Marketing Tips

WINTER / SPRING 2016

These marketing directives and examples act as guidelines for engaging in social good.

Dollars For Change

WINTER / SPRING 2016

Youth are leading the wave of small donors, who are having a significant impact in supporting social causes and political campaigns.

Social By Design

WINTER / SPRING 2016

Innovations that encourage sharing and collaboration to benefit the greater good are contributing to youth's alignment with Socialism.

Obstruction Of Injustice

WINTER / SPRING 2016

Young people are taking a fresh look at censorship in light of the proliferation of hate speech that they witness daily, particularly online.

Sense In Sensitivity

WINTER / SPRING 2016

Lessons for brands on how to respond in times of tragedy.

Buy Not

WINTER / SPRING 2016

Mounting self-awareness of materialism is giving rise to an anti-consumerism movement.

Flair and Balanced

WINTER / SPRING 2016

Youth are staying informed through social media and up-and-coming news sites that expose them to broad points of view, helping them cultivate more well-rounded opinions.

Pop Politics

WINTER / SPRING 2016

Politics are becoming increasingly entrenched in pop culture.

Good Vibes

WINTER / SPRING 2016

Youth regard kindness and compassion as social causes and want brands to advocate for such just as they do themselves.

CHANGEables

WINTER / SPRING 2016

The popularity of causes can rise and fall, and as young people shift their attention from one to another, they rarely see the results of their efforts.