EAT YOUR HEART OUT
Fast food brands enter the wedding market
Major brands are playing a part in young people’s love lives, from connecting them to romantic partners to helping them celebrate their wedding day. As reported in Ages & Stages, 81% of Millennials would rather spend money on a home than on a wedding, and now, fast food brands are making it easier for couples to say "I do" with less dough.
Tapping Millennials’ desire for experiential gifts as well as their passion for food and beverages, Domino’s created a wedding registry for couples’ pre- and post-marriage festivities. Guests can buy pizza packages, such as catering for their bachelor or bachelorette party, snacks for after the wedding reception, and dinner for a low-key date night. However, these are just suggested occasions; credit, ranging from $20-$100, can be used for anything on the menu. While giving people gift cards for pizza may seem like a strange wedding present, Domino’s was inspired by customers’ social media posts that showed the role the brand played in their nuptials.
Taco Bell is known for having a passionate following, so much so that some have chosen to incorporate the brand in their wedding or even get married at the eatery. Starting this summer, couples can make it official at the company’s flagship store in Las Vegas, which houses a wedding chapel. Brides and grooms simply need to bring a marriage license and go to the counter to order a wedding. For $600, they’ll receive a ceremony with an ordained officiant, a private reception area, and branded merchandise including champagne flutes, t-shirts, and of course, food. One couple can also win a free wedding through its Love & Tacos contest.
Engaged couples in Hong Kong can celebrate the love they have for each other, as well as their mutual love for McDonald’s, by tying the knot at one of its restaurants. The chain developed its branded wedding packages, offered at more than 15 locations, after many customers reported that they started dating at McDonald’s and would like to make their love official there. Couples can rent the venue for two hours and opt for additional materials and décor, including invites, flowers, and branded gifts for guests. Select restaurants also host engagement parties, bridal showers, and anniversaries.