Meet Adam Garone, Jessica Reznick and Vishal Sapra
As part our ongoing quest to highlight future-focused people with unique perspectives on their industry and creators building beautiful things, we scouted the streets of Austin last week and found three standouts you should know: the founder of Movember with a new project in the works, a brand partnership pioneer, and an industry insider rethinking modern marketing.
Adam Garone co-founded Movember and ushered it from its humble beginnings in 2003 in Australia to become a global phenomenon that raised a billion dollars and changed the face (literally and figuratively) of men’s health, a topic we'll be exploring more of in our upcoming Betterment report. After 13 years, he transitioned from CEO to speaking and consulting work, sharing his experience to inspire others to think big, have fun, and change the world. At SXSW, Adam spoke at Australia House and shared his latest project with us: helping Earth Day in the lead up to its 50th anniversary on April 22, 2020. Leveraging his experience with creating and building Movember, Adam is developing the brand, digital, and partnership strategy for Earth Day Network, the organizing foundation out of Washington, D.C.
Jessica Reznick joined the executive team at We’re Magnetic in 2014 as Managing Director, bringing a wealth of expertise to the lauded brand partner with her from leading agencies like CAA, CP+B and 72andSunny, where she worked with Nike, Diageo, Chipotle, Burger King, Volkswagen, Coca-Cola and many other top brands. At SXSW, she led us through Magnetic’s activation at Facebook HQ and spoke at The Girls’ Lounge about how to create cultures of care and belonging for workplace transformation, offering her unique perspective as a young female leader in a male-dominated industry.
A forerunner in social media and influencer marketing with MRY and Michael Bloomberg, Vishal Sapra went solo to found Code & Culture, a strategic digital advisory firm that partners companies with powerful communities, causes, startups and experiences fueling culture today, from music and art to social impact and blockchain. In addition to taking us behind-the-scenes at some of the best events SXSW had to offer, he shared his insights on the evolution of authenticity and the future of influencer marketing, which aligns with our findings in Social Status that influencers as we know them will continue to lose relevancy as young generations gravitate towards more trusted advisors like friends and micro-influencers.