HOTEL HANG OUTS
Hotels offer human connections for travelers
The majority of young people aged 14-34—77% in the U.S. and 67% in the UK—say they live to travel, as uncovered in our latest Home & Away Report. As they seek unique travel experiences as well as a personal connection with others, hotels are offering innovative programs that provide a social outlet for travelers.
The international hotel chain has previously put dogs in select locations to help guests feel welcome; this past fall, they took a different approach to provide human connection. In the Kimpton Everly Hotel in Hollywood, guests could check into Room 301 and participate in part of the brand’s Stay Human campaign—they were able to write in a guest book, play a game, take a photo of themselves, and leave a message for future guests. Guests who opted into the shared experience received a 15% discount on their stay, and Kimpton donated $10 each visit toward the guest’s choice of either Trevor Project or No Kid Hungry.
At its High Line location in NYC, guests of The Standard have a new option for meeting people in the city. When they check in—and only while they are checked in—visitors have access to The Lobby app, where they can share as much or as little personal information as they want and connect with other hotel guests to chat and even make IRL plans. The boutique chain wants to bring back the personal connection that hotel lobbies used to offer before the era where everyone is too engrossed in their phones to interact with others in person. All information and chat histories are deleted once guests check out.
A Silicon Valley-backed hotel that has raised $70 million in funding, Life House claims to have a tech-first approach with a social emphasis. Its first two locations opened in Miami, and it plans to launch 20 locations within a year, with Brooklyn, NY and Denver, CO on the docket; each property has its own unique aesthetic and identity. As “hotels that are built for people,” as proclaimed by the co-founder, Life House locations offer a luxury product at a lower price, catering to Millennials who prioritize travel but often have to make sacrifices to afford it, and a social platform for guests to connect with one another.