Unpacking Cassandra’s Gen Z Segmentation with Chanon Cook
The Cassandra Daily Podcast 1/25-1/29
On this week’s episode, our host Nina Rupp is joined by Chanon Cook, Cassandra's Vice President. Chanon and Nina unpack Cassandra's newly-launched Not Monolithic: Cassandra's Gen Z Segmentation report and explore some of the Gen Z segments individually.
Cassandra’s segments uncover the unique personalities and perspectives contained within each generation, because when brands understand the key consumer archetypes within these groups, they can more effectively create for, communicate, and engage with each of them. Cassandra has divided the populations of Gen Zs into parts, or as we refer to them—segments, which are definable, accessible, and most importantly, actionable.
For more information on becoming a Cassandra member and accessing our syndicated reports, please email Michael.Corti@cassandra.co.