Brand innovation in eco-friendly packaging

“Doing good” matters to Gen Zs and Millennials, especially when it comes to the environment and they are eager to support brands who align with this value. Luckily, brands are listening, especially when it comes to choosing paper over plastic. In fact, “the paper packaging segment is expected to gain traction owing to rising focus on environment-friendly packaging across the globe.” In honor of Arbor Day this Friday, we’re sharing a few cross-category brands pledging their allegiance to paper packaging in new ways.


Boxed wine just got a makeover! Frugal Bottle’s packaging is made of 94% recycled paper with a food-grade liner that holds wines and spirits. Their bottles are five times lighter than typical wine glass bottles, have a carbon footprint that is six times lower, and the design technology allows each bottle to be fully recycled after use. These funky, eco-friendly alternatives are comparable in price to labeled glass bottles. The Frugal Bottle was “highly commended” in this year’s Footprint Drinks Sustainability Awards.


Paper cuts were never cool… until now. Introducing Japan’s Paper Razor, the first disposable razor that is 98% plastic-free. The ecologically designed gadget arrives unfolded, and unlike origami, can be assembled in seconds. Folding the semi water-resistant paper (think cardboard utensils) creates a sturdy handle that can withstand water temperatures up to 104 degrees, and its metal razors are designed to make it easy to rinse. These lightweight, high-performing razors are ideal for environmentally driven travelers, and are sold in packages of five assorted colors.


Fashion’s full of fads, but the industry’s impact on the environment can last a lifetime. 2020 saw a +44% YoY increase in U.S. online spend, wreaking havoc on landfills and oceans, where plastic packaging materials remain for years. Retail giant H&M Group is committing to replacing plastic bags used for shipped orders with paper packaging that is reusable and recyclable. Hanna Lumikero, who’s managing this new packaging endeavor at the company, explains “We are making a huge impact by replacing the outer plastic with a paper solution. This is a small step on a long journey.”