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CASSANDRA GOES TO CANNES!

We hope to see you there

The 68th Cannes Lions International Festival of Creativity will be held June 20-24. Cannes Lions 2022 will be the first return to a live festival since 2019. With over 14,000 attendees, 665 speakers, and 114 countries represented, we couldn’t be more excited to be packing up our flip-flops to attend! Here’s a rundown of some of the events we’ll be hosting…

GEN Z TRENDSETTERS: WHAT THEY TELL US ABOUT THE FUTURE OF MEDIA

In one of our most recent Cassandra surveys, two-thirds of Gen Zs told us that the advertising they see today is not relevant to them. A startling statistic, but also a really big potential opportunity. What does relevance mean for this generation, and where are they seeing it? How is Gen Z’s emerging identity changing and how will this impact your communication strategies? What do you need to know about influence and relevancy? Join us to find out and hear from some Gen Zs themselves! You may pre-register for this event here.

THE VOICE OF THE PUBLISHER

We will be presenting an exclusive preview of our Voice of the Publisher survey and report from The IAB Tech Lab, Prebid and EMX, providing a unified voice of the publisher and the impact of the impending industry changes on their business. This session will provide a glimpse into the future of the industry, from proposed changes related to the deprecation of cookies, privacy and regulation to new identifiers used in-market that impact the future of the open internet, this session will cover it all. RSVP here.

CELEBRATING WOMEN IN PROGRAMMATIC

We’re proud sponsors of The Women in Programmatic Network. Join us as we celebrate the tremendous growth and empowerment coming out of this network. It’s a perfect opportunity for women to meet and have fun while discussing our industry in a relaxed, fabulous, and memorable setting. To RSVP for drinks and nibbles in a celebration of and for the amazing women in the digital advertising industry, click here.



All of our events will be held at our Suite at the MediaLink beach, on the beach in front of the Palais des Festivals, and you may pre-register here through the links below:

Gen Z Session 1
Gen Z Session 2
Voice of the Publisher
Women in Programmatic