BLAST FROM THE PAST
Pop culture explores what was happening the year you were born
It’s no secret that Gen Y is privy to an accelerated sense of nostalgia, and a number of brands have capitalized on this trend by reproducing popular items from the ‘80s and ‘90s. Many Millennials enjoy re-watching entertainment from their youth, and 58% of Gen Y parents say they watch or plan to watch TV shows and movies they saw as a child with their kids. Lately, an influx of content centered on “the year you were born” has spread across the internet, leveraging youth's desire to reminisce about childhood to help drive traffic.
The late Robin Williams granted wishes as the voice of Genie in Aladdin, which was the most popular movie in 1992, winning two of the five Academy Awards it was nominated for. Though it’s often considered to be a diminishing pastime, more than 80% of youth and 90% of Trendsetters still go to the theater to see movies, as it’s an experience in and of itself, and it gives them a reason to go out. More immersive viewing experiences are becoming popular, including active ones that get the audience out of their seats.
Eight in 10 youth post pictures of traditional holidays on social media, and the Macy's Thanksgiving Day Parade provides ample photo opps. Occurring every year since 1924 except for a hiatus during World War II, the parade has incorporated floats, marching bands, celebrities, and more as an annual tradition. The pictured Pink Panther made its debut in 1988. The event, which has been televised since 1952, drew 3.5 million spectators in NYC for its 90th anniversary in 2016, with 22.3 million watching on TV.
Princess Diana, pictured at her wedding to Prince Charles in 1981, was under the microscope as a member of the royal family, with her marriage and divorce attracting record media attention. Dovetailing with the already widely acknowledged wedding industrial complex, young people today feel that the cultural obsession with weddings has reached new heights in the age of social media, ecouraging over-the-top bridal showers, bachelor parties in exotic locations, and more. Reflecting these new expectations, 68% of youth say couples expect too much of wedding guests.