GET IN THE GAME
Live mobile trivia apps proliferate
Live mobile trivia games aren’t just a hit in the U.S.—they’re resonating with young people around the world, as addressed in our Global Culture Forecast. As young consumers are willing to tune in at a dictated time in order to feel a sense of community, new offerings continue to emerge.
Live mobile app FameGame merges aspects of HQ Trivia, American Idol, and Musical.ly. People submit videos of their talents based upon weekly challenges, such as lip syncing and dancing, and the public votes on their favorites that are included in a game show airing each day at 5pm PST. In each episode the performer with the most votes wins a cash prize, yet, the app’s main claim to fame is that winners receive shout outs during the live stream, so that others can follow them and their talents off of the show. The app’s creators have ambitions to produce other live mobile TV show formats in the future.
OUT OF TUNE
Combining young people’s passions for music and gaming, Out of Tune is a live mobile gaming show where DJs play 10 current songs out of tune and players have a few seconds to guess the correct name. Those who get all 10 songs right win a share of the cash prize, with players getting the chance to do so every weekday at 3:30pm and 8:30pm EST. While the app only launched last month, about 1,500-2,000 people play each game, with the creators reporting that half of the show’s audience is 24 years old or younger, and another quarter of players are between the ages of 25 and 34.
The aptly named Cash Show is a live trivia game show airing each night at 8pm and 9:30pm EST, in which players compete to win money. During each episode, players answer 12 multiple choice questions on a range of topics, including science, art, sports, and entertainment, reflecting young people’s desire to be knowledgeable across many areas, rather than specialists in one. Players can win money for each question they answer correctly and if they get all the questions right, they win an even bigger cash prize. If more than one player makes it to the end of the game, they split the prize.