New innovations mix dessert and music
Vinyl sales have continually increased over the past 12 years and consumer demand for analog listening is still growing, as the first half of 2018 saw a 19.2% increase from the same period last year. Given the relevance of the medium, brands outside the music realm are paying tribute to vinyl culture. In particular, food is being used as records to spin sweet sounds.
Japanese confectionary company La Famille is putting a new spin on its popular baumkuchen cakes with a version called Baum Records. When people download the augmented reality app COCOAR2 and point it at the sticker atop their black cocoa and dark chocolate treat, they see an image of the cake spinning as if it were a real record. A song and accompanying message then appear on-screen, thereby celebrating vinyl records with a high-tech twist. Shoppers choose cakes with different stickers depending on the type of music they want played.
French artist Julia Drouhin has also combined chocolate and music by creating vinyl-like discs out of the sweet treat that play music. Drouhin used an actual vinyl record to create a mold and then poured chocolate onto it to make edible versions that work on turntables. Each tasty disc can only be played 10 times as the sound fades with each spin. Her creations were on display at the Gallery by the Harbour in Hong Kong earlier this year in the aptly named exhibit The Sound Of Chocolate.