Brands usher in the final season of Game of Thrones

Winter isn’t the only thing that’s coming: so is the final season of Game of Thrones. The first seven seasons took the world by storm—of fire and ice—with the cult fanbase inspiring brands to produce everything from show-themed dinners and art exhibits to a literal Game of Thrones marathon wherein participants ran 26 miles behind a moving vehicle playing seasons one through six. Before HBO airs the first episode of season 8 on April 14 fans can grab these branded GoT products to display their love of the Seven Kingdoms.


With the prevalence of drinking in the show, it’s no surprise that this isn’t the first Game of Thrones alcohol collaboration. Diageo produced a limited edition line of Johnnie Walker whiskies last fall for fans to imbibe. The icy-looking bottle of White Walker whisky calls to mind the dead(ly) villains of the same name, and the eight varieties of single malt scotch match up with the powerful Houses of Westeros. The bottles range in price from $30 to $65.


After months of hype, the athletic wear brand finally unveiled its collection of Game of Thrones-inspired sneakers. The six new styles of the Adidas Ultra Boost 4.0 are modeled after pivotal elements of the show—the Targaryen Dragons (pictured above), the White Walker, the House Lannister, the House Stark, the House Targaryen, and the Night’s Watch—joining the trend of entertainment-themed athletic wear that has been popping up to satisfy active fans. The Game of Thrones sneakers are available for sale March 22 for $180.


Handbag and jewelry designer Danielle Nicole partnered with HBO to launch an 18-piece line of backpacks, crossbody bags, wristlets, and coin purses inspired by Game of Thrones last fall. The bags are leather-free, using embroidery, faux fur, and fringe to display elements of the show such as dragon, lion, and wolf motifs for fans to declare allegiance to their favorite House. The delicate designs evoke art as much as fashion and are available on the brand’s website and Boxlunch.com ranging from $18-$88.