Disrupter DTC Brand Alert Ft. July's Co-Founders
The Cassandra Daily Podcast 8/14
On this week's episode of The Cassandra Daily Podcast our host Nina Rupp is joined by Muhammad Saigol and Erik Rauterkus, the co-founders of July. July is a direct-to-consumer (DTC) air conditioner brand that Fast Company described as “the Warby Parker of air conditioners.” This label is pretty on-the-nose, for July offers an air conditioner that is designed around both the user experience of installing and using a window AC and a more modern, appealing aesthetic. July was featured in Cassandra Daily a few weeks back, and Nina, Muhammad, and Erik discuss all facets of this exciting and disruptive brand.