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K-UDOS FOR K-DRAMA

Get to know this exciting entertainment phenomenon

Among today’s globally-minded teens and young adults, Korean entertainment content is rapidly growing in popularity. In this category, Korean dramas (or K-Dramas) are as escapist as they are eye-opening, providing consumers with a new and fresh cultural perspective, as well as just some really stellar content. Following the history-making success of Bong Joon-ho's Parasite and how major streaming services like Netflix have been steadily expanding their vast array of international content, Korean entertainment is quickly becoming a global sensation.

YOUTH

BTS fans: you’re in for a treat. Youth is a new drama series that’s loosely inspired by the BTS Universe (a cast of young adult actors play fictional versions of BTS members). The show chronicles the journey of seven teenage men as they explore their imminent adulthood and the challenges that follow. The plot doesn’t shy away from heavy but topical themes such as suicide, depression, and domestic violence, but keeps the group’s friendship at the forefront as the men support each other throughout the show. Youth is set to air in 2021.

SNOWDROP

Another K-Drama that’s already generating buzz is the forthcoming Snowdrop. Set in South Korea in 1987, the series showcases a love story between a graduate student who seeks shelter at a university dormitory for women after participating in a protest for a nationwide democracy movement and a woman who helps him hide. Snowdrop features BLACKPINK’s Jisoo as the leading actress and Jung Hae-in as the man she tries to keep safe, and will be released sometime in 2021.

START-UP

Netflix’s Start-Up welcomes viewers to the Sandbox, a Silicon Valley-esque location in Seoul. This 16-episode series follows young entrepreneurs as they navigate relationships and the road to startup success. Director Oh Choong-Hwan says of the show, “I think it reflects viewers’ desires to watch heart-fluttering stories about youth.” Vice describes the series as “just really good TV.”