Brands create interactive snacking games 

Though helicopter dads and tiger moms are still alive and well, a growing Freeform Movement is seeing young parents prioritize unstructured play in an effort to better prepare their children for the future and allow them unburdened moments to just be kids. For those seeking a happy medium between rigid and free play, brands are offering options, turning snacking into an opportunity to let creativity flow.  


Glico, creator of the ever-popular Pocky brand, has taken playing with food to the next level: coding with food. The brand created a kid-focused game they call Glicode that encourages children to create computer code with their Pocky sticks. Once they’ve set up the code, they can take a picture of it to translate it into a digital command. Not only do Pocky sticks work for the game, but Glico’s Almond Peak Chocolates and Biscuit Cream Sands also can be used to represent the “if” and “sequence” commands.


Pringles built a ‘Stack Shack’ pop-up in Times Square featuring Travel Channel’s Adam Richman and stacks-on-stacks of different Pringles flavors. With a vast variety to choose from, people were encouraged to create their own unique stacks to see what kind of different flavor combinations could be made. Richman hyped the pop-up shop by posting his own creation—a “quesadilla” stack—prior to the event, and the brand created the #PringlesStack hashtag for people to share their own creations on social media.


Irish storytelling company Rory’s Story Cubes added a new aspect to the popular game to encourage kids to play with their food. In a bid to improve the recommended daily intake of calcium for children ages 6-12 and to promote creativity, quality time together, and more meaningful family meals, the company launched an edible cheese version of their creative storytelling game. Players roll the dice, tell a story, and then eat the cheese dice while developing creative and language skills.