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LADIES LEVEL UP

Companies launch initiatives for women in gaming

In the world of gaming, female professional players and game designers are still a minority, but as the industry wakes up to its diversity problem, more and more brands are seeking ways to help even the playing field for women. These platforms have launched initiatives that support women in gaming to create a more representative industry, which young people expect from modern entertainment.

GOOGLE

Google’s Change the Game diversity initiative aims to celebrate and empower women who play and/or design mobile gaming apps. Change the Game seeks to promote inclusivity and support the creation of diverse games and storylines by initiating projects with companies such as Girls Make Games and Made With Code that teach girls programming and game design skills. The project is still in its early stages, but it promises to foster meaningful change so that the mobile gaming industry reflects the gender diversity that modern youth are calling for in entertainment.

TWITCH

The live streaming platform Twitch is helping aspiring female gamers advance their careers with its recent partnership with the organization 1,000 Dreams Fund (1DF). Each quarter, 1DF will award female gaming streamers with a Twitch BroadcastHER Grant worth $500 to $2,000 to help cover the costs of gaming conventions or educational conferences, equipment upgrades, or instructional programs that foster creative skills. Additionally, the platform hosted a month-long live streaming telethon in March called #StreamsforDreams, showcasing content from Twitch’s top female streamers.

FACEBOOK

Facebook launched the website for its Women in Gaming initiative this past February, providing a platform where visitors can find resources about gender and diversity in the gaming industry. The site includes a section called #SheTalksGames, a video library with interviews of over 20 female gaming experts about their careers and opinions of gaming’s lack of diversity. Along with the new platform, Facebook plans to help gaming companies create social networks wherein their female employees can connect and host “Women in Gaming story days” that will encourage women in the industry to share their experiences of working in the games industry.