The Pursuit of Happiness Mar 20, 2024 ... . Aruba’s language of happiness includes: gratitude, wellness, community, kindness, and growth. Sounds like a great place to visit! - Global World Happiness Report 2024 - Happier Together - The World Happiness Report is designed by interest in assessing the current state of happiness worldwide while delving into how the science of happiness showcases the differences in happiness levels both at individual and national scales. Each year the report ranks countries by their happiness level - topping the ...
Beat the Heat Jul 16, 2024 ... , companies are recognizing the power of emojis to connect with younger consumers. In fact, a recent report by CleverTap revealed that using emojis in push notifications can increase click-through rates by up to 20%, showing just how effective these tiny symbols can be in e-commerce marketing strategies. - Custom Emojis - Apps that let you create personalized emojis are on the rise. One of the most popular platforms in this space is Bitmoji, which allows users to create their own personal emoji avatars ...
The Joy of Discovery Mar 28, 2024 ... Cassandra’s latest report examining Gen Z, discovery, and InnovationAt the heart of Gen Z's current discovery journey lies the algorithm, the most powerful tool in their search for joy. People can now step into a perfectly curated bubble that will constantly serve tailored suggestions that align with their interests, values, and aspirations. This peak of convenience allowed for a younger generation that beyond aiming for “ease” reshaped the concept of innovation into a one that centered itself ...
VIRAL NEWS: TAYLOR SWIFT, THE WNBA & SCRABBLE Apr 19, 2024 ... as easier, faster, more accessible and less “intimidating” than the original. But this new innovation is not without its detractors. Over on X (8 points) #wokeScrabble is trending as yet another example of changing a good thing to cater to a new generation of players. Considering that only 39% of Gen Zs report playing board games in the past 6 months (compared to 64% who play mobile app games), it seems to us that attracting new players isn’t a bad idea. (And, for more on games and play, keep an ...
Viral News: Donut Day, Olympic Excitement, and a Soda Shake-up! Jun 07, 2024 ... Cassandra in our Future of Work report, her generation’s work ethic is all about “breaking the cycle of being used and abused. No longer believe that the American dream can be achieved through hard work.” (Laura, she/her, 24, TX). - Words with Friends - The Friend Dictionary (or “BFF Dictionary”) is the secret language that only best friends can share. Private, secret shared words (some real, many that are made up) between friends are now getting wider visibility as this trend has captured millions of ...
Deliciously Decadent Mar 26, 2024 ... The Rise of Gen Z Finance TrendsToday’s younger generations have a distinctly different point of view on money and investing, their overall finances and even more generally, their future. (Cassandra covered this topic in depth in our report on Gen Z's Values on Value). Today, we look under the surface of some of the trends that have bubbled up around investing for Gen Z. ...
Breaking the Rules Mar 05, 2024 ... Cassandra’s latest report examining Gen Z & Gender is now availableThe phrase “gender gap” is by no means new, but for Gen Zs it takes on a lot of new, and nuanced, meanings. On one hand, gender is less important to Gen Zs than it has been for any prior generation - they are less likely to feel “defined” by it, less likely to view it as a binary construct and more likely to say that gender lines are blurred. On the other hand, gender can also mean everything today. Hyper-gendered forms of self ...
VIRAL NEWS: ELLE WOODS, A VIRAL SPEECH, AND THE PAY GAP IN SPORTS May 17, 2024 ... A peek into the topics buzzing at CassandraIt's Friday again, so it's time for our weekly recap of viral news. Culture moves fast, and we at Cassandra try to move even faster to keep up with all the topics creating conversations in the online world of Gen Z, tracking tomorrow's relevant people, events, brands, and news. In Cassandra’ recent report on gender, Breaking the Rules, we learned that 70% of Gen Zs agree that “gender doesn’t define a person as much as it used to”. Well, this week ...
THE GEN Z ROADMAP: A DEEP DIVE INTO OUR GEN Z SEGMENTATION Jan 30, 2024 ... Cassandra’s latest report is availableIn 2021 we at Cassandra introduced our Gen Z segmentation, and now, 3 years later we decided to jump right back at it with some updates and more category-specific exploration. From Health & Wellness, to Social Media habits, passing through Finance and Food & Beverages, in this month's The Gen Z Roadmap report —available exclusively to Cassandra membership clients— we take it one stop at a time in the journey to discover the segments that are driving each ...
THE ERAS OF SHARED FANDOM Nov 30, 2023 ... Cassandra’s latest report is availableFandom this year has most certainly gone into overdrive (thank you, Taylor Swift and Beyonce). Engaging with fandom aids in understanding the world, finding our Kenergy, and ultimately contributing to a sense of purpose that is ever more meaningful in today’s fraught climate. Whether passing down, transferring up, or discovering together, fandom unites today’s Millennial parents and their Alpha kids. In this month's The Eras of Shared Fandom report ...
