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Macrotrends

For Your Entertainment

... than Boomers and Xers to prefer reality television, having popularized this genre during their lifetimes; about four in 10 Ys and Zs in the U.S. and UK prefer to watch reality television over scripted television. These young, always-on cohorts are accustomed to viewing reality as a source of entertainment—from reality TV programs to watching their friends’ stories on social media. Notably, nearly three in 10 Xers in the U.S. prefer watching reality TV over scripted, demonstrating how youth ...

Multigenerational Marketing Tips

... physical space should consider creating activations or pop-ups to let consumers see how to use their offerings and try them out firsthand.Thoughts For Implementation: How does your brand convey how to use its products/services? How could you communicate this information in a more meaningful and entertaining way? Take guidance from Glossier; before it drops a new product, it posts about it via Instagram Stories explaining why it created the new offering and what ingredients are in it, and most ...

Welcome To The Club

... group in July 2017 as an online space where women could share travel stories and advice; but what started as a community online has now evolved into IRL meetup groups called Women Who Travel Meetups. Every month, the Condé Nast team visits a different U.S. city to bring the online discussion into real life and to foster in-person connections within its brand community. Taking inspiration from the resurgence of social clubs, retailers could host a monthly in-store supper club and feature a menu that ...

There's No Place Like Home(town)

... origins. The comfort of a constant locality and the familiarity of its' customs and culture presents a strong pull that helps to offset the uncertainty youth feel toward their present—and their future. Both Ys and Zs also exhibit a fascination with origin stories, as reflected in their increased desire to know where their food and their fashion come from, and in the same way, they want to broadcast where they’re from, and they feel similarly interested in the origin story of their friends and ...

The Joyride

... about the inner journey and the discovery of one's self and others. Alone in a car or with a small group of friends, a person is free to be his or her authentic self—from singing along to the radio to listening to podcasts to sharing the journey on Instagram Stories or Snapchat. A 19-year-old woman in one of our focus groups said that she and her friends use the road trip journey to hold fun singing competitions and dance. The car becomes a special space where travelers can express themselves ...

Data Mine

... nowadays where they can no longer consider what’s theirs to be “mine,” and in fact, they are inviting trusted brands to use such information to Data Mine so they can get the best experience possible.Although modern youth have seen news stories about Strava’s heat map sharing the location of Fitbit users and exposing U.S. military bases, watched Mark Zuckerberg try to redeem Facebook at hearings about the company’s data harvesting practices, and heard about Equifax users whose Social Security numbers ...

Humanology

... home” in the case of smart home devices. Google is experimenting with its voice assistant to make it sound even more human with pauses and verbal ticks such as “um” and “uh.” Children growing up with voice assistants are developing emotional attachments to them and even view them as family members that can answer their questions, play games with them, and read them stories. Much in the way that young people accepted it as natural to form relationships with people they only know in the virtual realm ...

State Of The Art

... Zach Braff, star of the now-defunct long-running medical sitcom Scrubs, took to Twitter to read an A.I.-generated Scrubs script from Botnik Studios, which also created the Harry Potter excerpt. The script was created via a predictive keyboard trained on lines from the show itself.Shelley A.I. MIT researchers developed Shelley A.I., a deep-learning algorithm named after Mary Shelley, the author of Frankenstein. Shelley A.I. writes short snippets of horror stories and was trained on a subreddit where ...

Future Of Fashion & Retail

... platform.Instagram According to multiple media outlets, Instagram is reportedly developing a seperate app specifically for shopping. IG Shopping would allow users to browse businesses they follow on Instagram and make purchases directly from the app. Ahead of the app launch, Instagram has been rolling out features that allow users to buy merchandise straight from posts and more recently from Stories via stickers that buyers can tap to make purchases, as well as adding a Shopping tab to the explore ...

Culture First, Country Second

... influence in popular culture, known as hallyu, in which its dramas, skincare, music, etc. are transcending international borders and barriers; young people around the world are turning to the country's culture as they feel that its stories, beauty/grooming products, and sounds resonate with them. Demonstrating the impact of this culture, Korean band BTS made history this past May in becoming the first K-Pop act to earn the number 1 spot on the U.S. Billboard 200 Chart, and it also entered Spotify's ...