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Sameach Pesach!

... -use plastic bags. These bans represent a significant step towards reducing plastic waste and promoting sustainable alternatives. But does sporting a reusable tote work? A new report from Environment America, notes that the 5 states and cities (NJ, VT, Philadelphia, Portland, OR and Santa Barbara, CA) that have bans have cut single-use plastic bag consumption by 6 BILLION bags per year and that adopting single-use plastic bag bans could eliminate approximately 300 single-use plastic bags per person ...

CONSIDER ME INFLUENCED

... Cassandra’s latest report is hereIn recent years, 52% of global Gen Zs have become MORE interested in social media influencers, and today, it’s clear that the influencer scene is not just a passing trend. It has evolved into three key influencer types, and each plays a different role in the lives of young people.While one group has the ability to reach the masses with one post, thus helping with brand and product discovery, another group will have earned greater trust and can influence actual ...

CTRL + ALT + AI: A GEN Z'S GUIDE TO THE AI REVOLUTION

... Cassandra Conversation video report is hereIn a week where both Mr. Beast and Tom Hanks alerted fans about deep fake scams generated by AI, AI personal tech made its debut down the catwalk at Paris Fashion Week, and recently, Meta announced its new AI-powered smart glasses and chatbots, it’s a fitting moment to dive deeper into this fast-moving new revolution- the AI Revolution. - CTRL + ALT + AI - In fact, for Gen Zs their entire lives have taken place inside the digital revolution. This is ...

BRINGING CULTURE INTO FOCUS - SNAPSHOTS FROM AROUND THE GLOBE

... Cassandra’s latest global report is hereIt may seem impossible to feel more connected to global culture, domestic culture, local culture, AND one’s own culture all at the same time. Yet Gen Z is very comfortable with this “more is more” mentality - and see their impact on pop culture as positive and encouraging of social progress. Culture no longer exists as a binary choice for young people, and, in this post-global context, Gen Z works with a myriad of lenses and chooses how, when, and where ...

STUDENT LOAN RESTART

... , Aetna and Staples. Through a software platform and verification process, the company facilitates the direct transfer of funds from employers to loan servicers. Programs that integrate 401(k) contributions with student loan payments are also in the mix.— Allie, 27, MA (Cassandra Collective) - COLLEGE COST-CUTTING STRATEGIES - In recent times, the journey from high school to college has taken a new turn, as highlighted in Cassandra’s Future of Education report revealing some eye-opening insights: 54 ...

THE SEPTEMBER ISSUE — LUXURY EDITION

... Cassandra’s latest report is hereGen Zs are growing up with access to so much information about the way the world works, including a hyper-awareness of the importance of branding and even the importance of personal brands. Gen Zs take control of crafting their own narratives, assigning meaning to things and events with full awareness and intentionality. And this extends to luxury. In this month's The September Issue — Luxury Edition, available exclusively to members, Cassandra reports on the ...

THAT’S SO AESTHETIC

... Cassandra’s latest report is hereOn TikTok, the tag #aesthetic has over 246B views, filled with videos that go from #OOTD to compilations of clips and images that convey a specific vibe for young people to explore and delve into. In fact, Gen Zs are setting clear destinations in their stylistic voyages, as 61% agree that their favorite aesthetic changes often. The guidelines that define each of the aesthetics that Gen Z discovers become an opportunity. They’re using their aesthetic(s) to ...

PARENTS ON BOARD

... Cassandra’s Latest on Parents!In Cassandra’s upcoming report, Parents on Board, we dig deeper into the democratic family dynamic of Millennial parents and their Gen Alpha children. When it comes to purchase decisions, we’ve uncovered that their choices and voices behavior is very much a two-way street. - Collaborative Purchasing of Millennial Parents & Their Gen Alpha Children - It seems like only yesterday, parents were fastening their Millennial children into car seats and putting those ...

FASH-IN

... Gen Zs ‘core’ looks for Summer As uncovered in Cassandra’s latest report That's So Aesthetic, 55% of Gen Z consider clothing the most important aspect of their aesthetic. It's no surprise then that young people are planning their summer wardrobes and considering which statement pieces or trends to include. From the latest must-have item in the Barbiecore aesthetic to the Mermaidcore look making a splash, fashion has evolved to a new level for this generation. Read below to learn what’s on the ...