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LUXURY BRANDS DESIGNING FOR GEN Z

... New-era brand experiences In Cassandra’s most recent report, The September Issue - Luxury Edition, by 2035, we shared that Gen Z will make up 40% of the luxury market. But, even now, they’re having an impact. With 65% agreeing that luxury is about limited-edition products/experiences, luxury fashion houses are taking note. So today, we look at some luxury brands that are taking Gen Z, and their expectations, seriously and are making a prestigious play for them. - KARL LAGERFELD JEANS - In an ...

ANAMORPHIC ART

... AI art blurring the lines between technology and realityBack in 1989, scenes of Marty McFly in the movie Back to the Future Part II being swallowed by a virtual shark for “Jaws 19,” may not have been so far fetched, as the fictional holographic and 3D art ideas we could only dream of, are now becoming a reality. The current discourse around AI art is centered around ethics. However, as Cassandra reported in our most recent video report CTRL+ALT+AI: Gen Zs guide to the AI Revolution 46% of Gen ...

CONCERT CONNECTIONS

... Merch drops get more mindfulWithin Cassandra’s most recent report, Bringing Global Culture into Focus, 77% of global Gen Zs revealed that they can’t live without music. Many Gen Zs view their favorite artists as an extension of their own identities, and merch is now so ubiquitous with musical icons fans have created an almost religious exercise in search of these limited edition memorabilia including collecting confetti and drumsticks. However, more accessible, mindful, and even fan-made merch ...

FROM TALK TO ACTION

... The Cassandra 2023 OutLOOK“Crisis after crisis after crisis” pretty much sums up the past few years, but social upheaval is often a catalyst for an entirely new way of thinking, creativity, and fundamental change. Today’s brightest young minds are not just talking about the change they’d like to see, they’re turning to action to solve the world's biggest problems. Today, we’re excited to share our From Talk To Action: The Cassandra 2023 OutLOOK report, available exclusively to Cassandra members ...

PARENTS ON BOARD

... Cassandra’s latest report is hereMillennials, whose arrival was celebrated with those bright yellow “baby on board” signs and prized- to the best of their ability- by Boomer parents far and wide, signaled a seismic shift in the way society perceives children and their role in society. Fast forward to 2023, what happens when the OG “baby on board” generation becomes parents themselves? This growing parental cohort is digitally savvy, ethnically diverse, and less willing to accept traditional ...

AND… RELAX

... promises that don’t actually promise, as uncovered in Cassandra’s recent global Bringing Culture into Focus report, examples of this “radical” ideology include resisting societal expectations by not pursuing marriage, children, property, or excessive work hours.— Joshua, 18, OH (Cassandra Collective) - RELAXATION DRINKS - Cassandra has been tracking beverage-makers who turn to holistic ingredients that promote relaxation and stress relief for several years now. In fact, known as the opposite of ...

TASTY IN-GAME REWARDS

... The food brands getting in on gamingIn recent years, well-known food chains have partnered with video game developers to offer in-game rewards for their products or services. This collaboration not only enhances the gaming experience by adding an extra layer of excitement and motivation for players but also allows restaurants to reach the 40% of Gen Z and nearly 60% of Gen Alpha who refer to themselves as “gamers,” as uncovered in Cassandra’s landmark Gen Alpha report. These in-video game ...