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Happy 2023! There is More to Cassandra than Meets the Eye!

... Mythology. Cassandra was a Trojan Priestess to whom the god Apollo gave the gift of seeing the future. However, when she rejected Apollo’s amorous advances, he cursed her so that while she could still see the future, no one would believe her prophecies. At Cassandra, we embrace the myth but have broken the curse as we help our clients See Tomorrow™. Combining the Cassandra Daily, the iconic Cassandra Report, and custom research, we help our clients with Innovation & Product Development, Audience ...

LET’S DIG IN

... This season’s global food trends As Cassandra has tracked through numerous reports, including our most recent Bringing Culture into Focus global culture report, being a “foodie” is a central component of the Gen Z identity. Cassandra is seeing these Gen Z behaviors continuing to play out past the pandemic, giving way to a renewed enthusiasm for culinary exploration. Younger consumers are prioritizing taste, nutrition, and overall improvement of mental health, whether it be by exploring new ...

VIRAL NEWS: CONGRESS HEARINGS, BOOK BANNINGS, AND DISNEY V. DESANTIS

... A peek into the topics buzzing at CassandraPolitics, politics, politics. In a not-at-all-planned turn of events, this week serves as a perfect tease for our next report on Global Gen Z, this time on the topic of Gen Z and Politics! Talk about serendipity —or the fact that the world is burning, so we have to talk about it, whatever you prefer. Culture moves fast, and we at Cassandra try to move even faster to keep up with all the relevant topics Gen Z can't stop talking about online. This week ...

VIRAL NEWS: HOLLYWOOD AUCTIONS, THE ROMAN EMPIRE & ASSAULT ALLEGATIONS

... the fascination. In classic snowball effect, discourse is now taking place to uncover the female version of the Roman Empire. - GOING ONCE, GOING TWICE… - As revealed in Cassandra’s Luxury Report, Gen Zs are willing to splurge on once-in-a-lifetime experiences, and we’ve uncovered just the thing this week hosted by The Union Solidarity Coalition that has started to auction off one-of-a-kind celebrity encounters along with an array of memorabilia and exclusive experiences on eBay. The goal? To ...

The Great Re-port on Work

... Cassandra’s latest report is hereAs a generation, Gen Z has been labeled as coddled and unwilling—or unable—to work hard. However, these accusations so completely miss the mark as they, in fact, are one of the most accomplished and capable generations, but also one of the most pragmatic. So, it’s of no surprise that Gen Z, who will make up 30% of the U.S. workforce by 2030, are not falling into the “dream job” trope, which, let's be honest, isn’t the be-all and end-all in today’s unstable ...

PEOPLE PLEASERS

... consider it a survival strategy. - #ECHOISM - Head over to TikTok, and videos with the hashtag #echosim have amassed over 2.4M views, with content focused on those sharing their own experiences, offering advice on how to recognize the trait, and creating boundaries. (Cassandra has already discussed how young people are more comfortable in communicating their needs and advocating for themselves, see The Great-RePort on Work and Parents on Board). - THE ECHO SOCIETY UK - Psychologists claim there’s a ...

THE ‘SNACK’IFICATION’ OF EATING HABITS

... Gen Zs tasty dining trends Recent findings from The Cassandra Report® show that over half of all Gen Zs say they like to experiment with- and try - new food. The eating patterns of young people have been shifting for years, with on-the-go lifestyles driving convenient snacks rather than three sit-down meals a day as the norm. Let’s chow down on the latest feasting trends of Gen Z diners. - SNACK, SNACK BOOM - Young people today are fueling a snacking revival. The Wall Street Journal reports ...