193 results for 'stories'
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Macrotrends

Global Culture Marketing Tips

... interest in this medium is leading to a rise in cinematic advertisements and an increasingly blurred line between marketing and entertainment. Brands in any vertical can engage modern youth by creating compelling films that add to their lives, rather than merely trying to sell them a product or service. Consider turning your brand's values, stories, and personas into a motion picture to put your company in the spotlight rather than behind an ad.  Spotify Music streaming giant ...

Origin Story

... countries and cultures, particularly as they can have a wider reach than they may anticipate and in turn, a bigger financial opportunity. Today, brands never know who the audience might be for the content they're producing, as local content travels farther than ever before with niche audiences at the ready to elevate it. In fact, Origin Stories are resonating worldwide today due to the niche-ification of culture; a TV show or artist can cobble together a mass audience based on a collection of niche ...

Pop In

... it comes to fanfiction, young people are increasingly putting themselves in stories alongside existing characters, as is encouraged on popular mobile storytelling platform Episode.This trend is particularly evident when it comes to music, with artists and record labels increasingly offering opportunities for fans to Pop In music videos and cover art. In 2016, American singer Santigold released an interactive music video for her song "Can't Get Enough Of Myself," where fans could embed themselves ...

Culture Spotlight On China

... projection and frequent counterfeit problems, such items are starting to make a comeback. Young people in China, tied with India, show the strongest preference for clothing with logos (56%) of all 16 countries surveyed. Young consumers' fascination with brand stories and the history behind companies is driving them to celebrate the labels they care about and their creators—and express their admiration in a visible way by donning their logos on clothes and accessories. This newfound style ...

Culture Spotlight On South Korea

... to create a space that supports young women as they assert their right to equality.New Media: Upstarts Challenge Traditional News OutletsYoung adults in South Korea are straying from traditional news outlets, as they perceive them to offer little substance and sensationalized stories. South Koreans have a serious distrust in journalists and news organizations, according to a Reuters Institute report, primarily stemming from perceived political and commercial influence over news sources. New ...

Culture Spotlight On The U.S.

... Streaming entertainment, both video and music, is introducing U.S. youth to new cultures, and soothing media is growing in popularity.The U.S. culture landscape is becoming notably more diverse, with more multilingual stories on TV and music from females, as well as Latin artists of late. Meanwhile, streaming services are impacting the types of content young consumers crave, giving rise to content from more cultures and different types of sounds.Foreign Tongues: Multilingual TV Shows Catch ...

Culture Spotlight On Nigeria

... gaining international praise and pushing boundaries in fiction. While Nigeria has been known for its strong literary scene, it's especially evident lately as a new crop of writers are particularly outspoken and bold with their stories. Young Nigerian authors are increasingly addressing real-world issues and controversial subjects, including violence against women, polygamy, and Islamist militant groups, despite such being regarded as taboo topics among groups of Nigeria's conservative ...

Global TV Trends

... . Users pop in at any time and friends get notified, so they can all watch content separately, but together. REBOOT DIVERSITYThe television industry has seen an enormous amount of reboots and adaptations in recent years—a trend that has only grown since we addressed the consumer desire for new takes on familiar stories in our report The Entertainers (see Re-New and Genre Trends). Young people are fueling this television trend: Gen Ys, who grew up watching the original versions of many of ...

Global Movie Trends

... gender dynamics.Half the Picture Actresses have certainly been the public face of the #MeToo movement but the sexism that pervades Hollywood also affects women behind the camera. A new documentary called Half the Picture explores why there are so few female directors in relation to male directors and features the stories and opinions of prominent women who achieved success in the entertainment industry.The Judge The Judge is a new documentary that doubles down on its message ...

Global Digital Trends

... consumers.Lil Miquela Miquela Sousa, known as Lil Miquela on Instagram, is a virtual it-girl with over 1.2 million followers at time of publishing. The CGI human’s Instagram feed features photographs of the 19-year-old social media influencer decked out in designer clothing as she hits up the trendiest spots around Los Angeles. The virtual star was even at the Prada show earlier this year. The A.I. took over Prada’s Instagram stories to give fans a mini tour of the show through her eyes. Not only is Miquela ...