193 results for 'stories'
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Macrotrends

Job Search Party

... hires, 16- to 24-year-olds, who are most likely to use the app in their everyday lives.AOL AOL ran two 10-second Snapchat videos in the app’s Discover section and Live Stories for a week in November. Though it wasn’t the only campaign AOL was running at the time, during that week application intent increased by 18% and views of AOL job posts on Glassdoor increased by 40%.The Life Currency Whitney Headen, founder of The Life Currency, solely used Instagram, LinkedIn, and Twitter to staff her startup ...

Self Made Marketing Tips

... collar gigs and celebrating the hard work that comes with such labor and those who excel at a craft. Brands need to likewise reflect how young people don't necessarily long for the corner office and regard physical work as just as aspirational. Red Wing Shoe company Red Wing has created a Wall of Honor initiative, inviting consumers to submit epic stories of their boots via a dedicated page on its site. The brand selected the most poignant anecdotes to be featured alongside the actual boots as part ...

Accelerated Adulthood

... layered drama to its schedule. Alongside the driving force of news stories prominently displayed in social media feeds, this tendency toward growing up quickly is also expounded by Zs’ desire to connect with people older than them, seeking out friendships with those who are members of generations multiple times their senior.Coming of age has always included a move toward self-awareness and self-acceptance; nowadays it requires not only a feeling of being comfortable in one’s own skin but also of ...

All The Feels

... born out of their exposure to the news. Social media puts global issues into the pocket of every young person, and many teachers are even putting news in front of their elementary school students. The availability of real-time updates on the state of the world allows youth to learn about the issues others are facing, which inspires their feelings of empathy and desire to help. Newsela, for instance, congregates stories from credible sources and rewrites them to be appropriate for various reading ...

Social Live

... digital behavior: they seek to move beyond just liking and commenting on their friends’ statuses, posts, stories, etc., which can leave them feeling lonely, and now, they want to be with their friends virtually. While they can still feel close to others by following their updates on social media, it often becomes a popularity contest, and Zs are craving a deeper level of digital connectivity that’s on par to what they can obtain in-person (see Digital Intimacy). Given this desire, they’re even having ...

Overboredom

... % in the UK access YouTube multiple times a day, significantly more than any other social platform or streaming service. Zs are the first generation to be raised on YouTube, and its on-demand, unstructured nature set an early tone for what they expect from content. Now, with the rise of video on social media, their expectations are poised to become higher still. Thanks to Instagram and Snapchat’s Stories features, just by being connected to friends, they can be entertained with video after video ...

The Young & The Restless

... literally bottomless pits).MELANIE, 17, U.S.While Zs’ sleep deprivation is impacted by their conscientiousness, concerns, and commitment to world betterment, there are other contemporary factors at play. Zs wish they could sleep more, but they find it incredibly hard to resist the infinite stream of entertainment at their fingertips and are often choosing it over adequate slumber. As there are always more stories to keep up with on Snapchat, profiles to explore on Instagram, or episodes to watch on ...

Gen Z Micro Trends

... -12 schools in the U.S. with advanced software that alters news stories to match the reading level of students in various grades. Teachers can also distribute quizzes based on the material to students directly through the reading interface.Wow in the World NPR has developed Wow in the World to engage children aged 5-12 and their parents in their consumption of news. The podcast will cover the most important kid-friendly stories of the week to spark conversation between kids and adults and help the ...

Game Of Life(style)

... sports, with 57% in the U.S. and 56% in the UK using the platform for this purpose. All in one place, they can learn the latest scores, how their friends and family have reacted to the results, and get the off-the-field stories about athletes’ training regimens and personal lives. Gen Ys in the workplace are keenly sensing a need to keep up with sports, with 48% in both the U.S. and UK saying they feel left out of conversations with their coworkers if they don’t keep up on sports. Many young ...

Carrying The Torch

... narratives embedded in the games, expressed through online and mobile channels rather than live broadcasts (see examples below). The Olympics is more than impressive feats of physical strength; young people are just as inclined to explore the human interest stories behind the scenes as follow scores of the various events, and that’s the arena brands should enter to reach youth audiences through the Olympics.ACTION ITEMSYouth predominantly follow the Olympics on social media—join the conversation ...