193 results for 'stories'
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Macrotrends

Active-ists

... . In lieu of many incidents during which the NFL fined players for wearing customized cleats in their attempt to honor a person or cause dear to them, this was a big step in a more politically and socially enlightened direction. The league’s senior vice president Anna Isaacson said, “It was important to give players a platform for their stories to come out and be told.”If more teams and leagues align themselves with this idea, it will become even easier for them and their athletes to harness ...

Stage Of The Game

... Young fans' fascination with the world of sports is propelling the growth of scripted entertainment about the many players across the industry. While scripted TV shows and movies about the sports industry have long existed (from Friday Night Lights to Million Dollar Baby), young fans are spurring significant growth for this genre. They're fascinated by the world of sports, and although watching games is no longer the be-all and end-all for engagement, young adults consider the stories ...

Creating For The Creators

... creative process. They began to see the concept of ownership of media as malleable. Gen Z’s open source mindset furthers this notion that all content—from software to songs to TV shows—should be considered a foundation upon which to grow new ideas and, in this case, additional entertaining content. Entertainment has become a free for all. The industry no longer has full control of the stories it tells once they are released; rather media often has a second, third, and fourth life ...

IRL (In Real Live)

... , live TV has rapidly become less relevant (on average, live TV only accounts for 11% of youth’s media consumption in a typical week). Both entertainment providers and marketers are realizing that they need to find additional forums where they can deliver their stories. Enter streaming platforms, which, for a time, offered innovative, engaging means for consuming content. However, as it’s become so convenient and common to access entertainment on one’s own time and own devices, the ability to do so ...

Social (TV) Network

... . OLIVIA, 16, WISHORT STORIESShifts in social media have prompted youth to regard these platforms as entertainment spaces. Whereas social media was first centered around connecting and communicating, it’s evolved into a place for people to entertain their friends and followers and be entertained by them in turn. Consider how many of the platforms that are especially successful with youth today, such as Snapchat, Instagram, and Musical.ly, make the creation and consumption of entertainment ...

Omnitainment

... forms but typically looks like a brand-created web series or promotional stories in magazines or on websites. Such content is catching on with young consumers (57% in the U.S. and 55% in the UK report having watched it), as evidenced by the early success of Chipotle’s “The Scarecrow,” a satirical animated video condemning big agriculture that is still garnering views from youth. A 21-year-old man in Cassandra’s qualitative research explained the spot’s appeal: “Chipotle created the coolest ...

Mix Masters

... to a level of notoriety. Consider the range of fan fiction stories built off of established properties that have become best-selling novels. Rather than tarnishing or competing with the original work, these creative reimaginings can give it extended life with a new audience, bringing interest and additional revenue for the work that inspired the remix. Creative work from consumers can stand out from other industry-led creative and draw in their young peers because they come from a relatable voice ...

Variety Show

... consumers praise reality TV for creating more platforms for sidelined populations to share their stories, as shows like TLC’s Little People, Big World and MTV’s True Life have done. More than giving people a voice, they allow those featured to present a more complete picture of the groups they represent—they’re not just thrown into a storyline for the sake of having a character with disabilities without additional value, as is sometimes the case. In this regard, youth feel that unscripted TV is ...

Re-New

... seeking to free themselves from the hassle of hunting for the latest notable entertainment and are driving a countertrend as they long for stories they already know they like. Despite young generations’ admiration for content that’s original, unexpected, and innovative, they’re choosing to view old, dependable entertainment that they’ve seen before, as well as works that are reinvented or deliver the story in new ways. This requires less of an emotional investment than uncovering and consuming ...

Reality Bites

... entertainment at their fingertips, and there just isn’t enough content created for VR to compete with the many options available to them given the high barrier to entry. After all, consuming VR (other than at events and experiences) requires purchasing an entirely new system, not just an upgrade of something they already have. New cameras are being created to capture VR stories, and tools to upload and livestream them are growing in number, but there’s not ample or interesting enough content to warrant the ...