193 results for 'stories'
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Macrotrends

Epic Entertainment

... hasn’t escaped the predilection for wow-factor over facts. An increasing amount of news coverage is falling prey to a media circus-esque level of hype, in part because young consumers won’t take the time to read, watch, or listen to the news if it doesn’t entertain them. Youth are used to consuming content in 140 characters and 10-second videos, but with many news stories, such abbreviated formats can’t cover the whole story, so consumers are presented with just the most sensational aspects instead ...

weCommerce

... of price and quality’s convergence. Driven by these heightened consumer expectations, brands and retailers are providing more detailed product specs, from origin stories to longevity guarantees, which consumers themselves can then use in their own weCommerce marketing plans. Similarly, they know how to style products, take photos, use relevant hashtags, and post their items for sale on the most relevant platforms in order to get the most eyeballs and, ultimately, fetch the highest resale value ...

Cease & Assist

... could choose the right product for an individual shopper's tastes and body type.” For consumer brands in all categories, this signals a growing opportunity to use data about shoppers’ preferences to help reduce their choice overload going forward.I want fewer choices and more quality selection! I like brands like Levi's, & Other Stories, Karen Millen, Paperchase, Kooples, Whistles, and Cos, which still offer a lot of choices, but just enough to keep my interest and help achieve a well-curated ...

Marketing Tips For Engaging Modern Parents

... The ad “Mom’s Touch” presents stories of extraordinary mothers doing whatever it takes to give their child the best future. The spot indicates that mothers such as these who provide extraordinary care should be celebrated. - 7. Depict the joys of being a parent. - While parents don’t want brands to sugarcoat childrearing, they also don’t want to see messaging that only presents parenting as tiring, nerve-wracking, or difficult. They want to see the heartwarming, beautiful moments of having kids ...

Leaning Out To Lean In

... unintended side effect of improving their performance at work. Having more duties to juggle, they’re more efficient and motivated; 90% of working parents in the U.S. and 86% in the UK say they work as hard or harder at their jobs now than before they had a child. Young parents, particularly mothers, are also sharing stories of how children can help their careers in other ways, like giving them new ideas and higher confidence. This challenges the notion that women’s careers are inherently damaged ...

Family Ties

... simply chatting without distractions, often asking what’s on their kid’s mind or informing them about major news stories they may soon encounter (see PREPAREnting). Just talking without objects or activities not only allows them to bond more deeply, but also helps their children gain emotional intelligence, a skill that many parents worry will be lost among today’s youth. Moreover, connecting by merely conversing rather than relying on products or experiences to assist them is aligned with parents ...

Parenting Out Loud

... share quite a bit about my child on social media. He is an important part of my life, so I don't feel any reason to keep him from the world. I usually share photos and stories... I would say I have more photos of my child on social media than I do of myself. I always put photos of him in new outfits or sleeping with his favorite toys.”HEATHER, 28, ALRecently, however, the tendency to only show the best aspects of parenting is inciting a backlash. Modern parents are feeling uneasy about the ...

Sense In Sensitivity

... be highly conscious of releasing content at appropriate times in regards to what’s happening in the world. They should err on the side of caution to be respectful and recognize that dark stories may cause more distress and anxiety for viewers at such a time. Following the Paris terrorist attacks in November, CBS pulled episodes of Supergirl and NCIS: Los Angeles that were each set to air shortly after and contained plots related to bombings. The network replaced them with more neutral storylines ...

Flair and Balanced

... , Madhulika Sikka.Ozymandias ('OZY') is a daily digital magazine “custom built for the Change Generation.” Founded by Carlos Watson, formerly of MSNBC and CNN, OZY delivers original content focused not simply on where the world is but where it thinks the world is going. Since launching, more than 200 OZY stories have been at least three to six months ahead of their coverage in other major media outlets. Its audience has grown to 10 million monthly site visitors, along with millions more consuming it ...

Pop Politics

... information on topics such as polling locations, and stories from Bebe fans about why voting matters. Bebe will also be sponsoring the Rock the Vote Bus Tour, stopping at more than 40 college campuses this fall, and will be featured at Rock the Vote’s Democratic National Convention and Republican National Convention. BURGER KING Burger King lampooned presidential race debates through a pair of :15 spots in which its iconic King is asked what he can offer that his opponent cannot. The answer ...