Good Vibes Mar 01, 2016 community marketing social consciousness one-to-one ... the world a better place. They believe that those who aren’t actively participating in a culture of positivity aren’t supporting a cause that’s essential to everyone. For this reason, youth have given rise to media outlets covering heartwarming, feel-good stories, and they have a growing desire for entertainment that spotlights human compassion. This isn’t because they want to escape reality, but rather, because they look to content to shape people’s own behaviors (see Culture Counseling).I think ...
Clear Consciousness Feb 28, 2016 social consciousness causes and issues company culture corporate responsibility one-to-one politics ... images they produce. Updating them on progress and sharing personal stories of how the recipients of their goodwill are directly benefitting will help young people feel like their efforts are worth the investment.Open government is a leader in this space in the UK, with the regular updating of data.gov.uk with simple datasets showing the progress of different departments and agendas in the political space. This fosters trust in the government. Oscar, 25, UKAnother way companies can practice ...
Marketing Tips Dec 11, 2015 marketing relationships dating love ... people can form romantic relationships on its flights and sustain their love for one another through travel. - 2. Embrace dating apps and websites. - As young people around the world are spending much of their time using digital dating tools, brands should also consider playing in this space. For today’s youth, dating apps and websites don’t just serve as a way to find potential romantic partners; they’re also a form of entertainment and a means to obtain shareworthy stories (see Dual Intentions ...
Pairing Off Dec 02, 2015 global relationships apps dating ... have met a love interest through such a service aren’t exactly thrilled by the fact of their having found them that way. Informing this relative indifference is their hunger for remarkable stories to share. Meeting on Tinder? It happens all the time. Meeting on an airplane? It sounds like the making of a (so bad it’s) good rom-com. The rise of digital storytelling (see ROI [Return On Image]) has heightened the importance of narration, yet the now-common occurrence of meeting digitally no longer ...
Dual Intentions Nov 30, 2015 global relationships social life dating ... ’ personalities and strategies. Think about creating content that chronicles modern dating, as it serves to entertain singles and couples alike. Modern dating culture has made it more common to be dating multiple people at once. Think about generational nuances such as this when reflecting dating in your marketing and communications. - DATING STORIES - TINDER NIGHTMARESThe Tinder Nightmares Instagram account, which has 1.3 million followers as of publication of this report, publishes bizarre (and ...
Off-Roading Oct 05, 2015 ... for decades to save for post-work life experiences, Fisker worked for five years while saving 75% of his post-tax income in order to retire at the not-so-ripe-old age of 33 on an annual “pension” of $7,000. Fisker’s method has inspired other young people to become uber-savers, and hundreds post their personal strategies and stories on ERE blogs and forums. Fisker and his fans advocate producing over consuming; making smart, careful, investments; and, of course, saving as much as is humanly ...
Marketing Tips Sep 16, 2015 marketing ... that they’re the head of their household and make all purchasing decisions. As brands strive to portray more modern families, they need to be inclusive of ones that consist of one parent raising children. Recognizing that Father’s Day isn’t inclusive for people who only have a mom, paper products brand Soft Angel released an ad called “Happy Father’s Day, Mom” paying tribute to strong single mothers on this holiday. Individuals recorded their personal stories about how courageous their own mother ...
Living Experiments Sep 11, 2015 community home local culture Cultural Diplomats Opportunity Nomads ... career, many see amassing Living Experiments as a lifelong passion. Even when they do choose to settle down and raise a family, they don’t see that as a reason to stop sampling from the cultural buffet that the world offers. A 29-year-old woman who declared her love of exploring new cultures added, “I want to find a way to do that with my family so I don’t have to choose between that and having children.” In fact, they take inspiration from the highly publicized stories of families who have done so ...
Soloists Sep 03, 2015 social life experiences local culture mindfulness ... people and start chatting, it’s much easier to walk up to another person on their own and say hello. These fellow Soloists may become fast friends or simply end up as a blip in the stories of their lives, but in either case, such encounters can be enriching experiences. In this way, alone time also allows young people to escape their respective filter bubbles. They are using personal time to get out of the rut of doing the same things every night, purposefully using this time to experience new ...
Friends With Benefits Sep 02, 2015 relationships social life friends ... challenges alone. BAILEYS Recognizing the importance of friendship, especially in China given its one-child policy, Baileys created ads addressing how friends can fill the role of sisters. Short documentary-style films depicted pairs of modern “sisters,” and the liquor brand invited fans to share their own stories of friendship. MCDONALD'SWhereas most brands create deals, discounts, and pricing plans specifically for families, McDonald’s in the Philippines recognizes that young people spend much of ...
