193 results for 'stories'
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Macrotrends

The New Age

... might be in the form of platforms that connect older consumers with younger ones. In the past, generations have been pitted against each other as competitors for jobs, talent, and knowledge. Highlight stories and imagery of cross-generational work and accomplishments. Within your own organization, establish not only strong traditional mentorship programs but also reverse mentoring systems in which younger people are paired with more senior managers to provide their perspective as employees and ...

Free Spirit(uality)

... . Religion offers a unique sense of historical perspective that dovetails neatly with Ys’ interest in origin stories to better understand the world around them. Similarly, the rituals of religion provide Ys with a reliable security blanket that they can return to in moments of uncertainty, while also inspiring them to create their own traditions and modern holidays with friends (#Celebrate, The Cassandra Report, Fall/Winter 2014). So, while they may no longer need to rely on religion for community or ...

Health Hackers

... , which is made easier by the proliferation of tracking services like Apple Health, Google Fit, and WebMD Healthy Target. This mindset is prompting Ys to look for wellness gurus among their peers. They follow bloggers who share the detailed stories of their wellness practices, such as the process of going vegan or living with diabetes, learning firsthand of the benefits and pitfalls so they feel prepared when they decide to test the waters themselves. They’re reading the adventures of biohackers, such ...

Well Intentioned

... on to exercise in excess. It’s hard to tell someone that they’re taking self-improvement too far, that they’re working too hard to be healthy, or that they shouldn’t seek to reach peak wellness. But doing so can have a detrimental effect. A clear example is the growing number of cases of orthorexia. Health magazines are full of stories of people who have become obsessive about healthy eating. Unlike other diet disorders, orthorexia isn’t about being thin, but rather about eating “clean” food and ...

The Real Story

... Born pragmatists, Zs are gravitating to true and realistic stories that showcase “average” people doing extraordinary things. There is a changing tide in young consumers’ entertainment choices. During Ys’ formative years, the market was flooded with supernatural, paranormal, and dystopian titles that fed their need for fantasy. This is reflected in their need to make sense of and gain hope for the complicated world in which they were growing up. Zs, however, as a highly pragmatic generation ...

Life Skills

... Dangerous Book for Boys, a cheeky collection of stories and how-to’s on skills “every boy should know”—tutorials include how to build a treehouse and how to tell direction with a watch—was an instant bestseller in the UK and U.S. when it was released in 2006 and 2007, respectively. Now even more relevant in 2015, the manual of tangible life skills is being developed as a television series developed as a television series by Bryan Cranston’s Moon Shot Entertainment. - CODING=NEW LITERACY - BITSBOXBitsbox ...

ProPlay

... projects/making things more than I like watching TV/movies/videos online | I spend most of my free time working on specific projects (for example, making music, creating LEGO structures, writing stories) | Knowing that there is an audience for my projects makes me want to 'up my game' (make them better) | When it comes to the tools and products that I need for my hobbies/interests, I prefer to use professional ones than ones made for people my age | I usually share photos or videos of my projects ...

Global Bytes

... educated young Chinese man who has little in the way of job prospects, not much money, and no girlfriend—but still remains an optimist. Such “loser boy” dramas are growing in popularity in the country, taking off because their stories resonate with young viewers on sites like Youku Tudou and YouTube. The shows were created for what was thought to be a niche audience, going against the perception that Chinese youth are fascinated by wealth and celebrity; but in fact, they have found a significant ...

ROI (Return On Image)

... Gen Ys and Zs are increasingly crafting personal digital stories to sustain their audiences' engagement. While previous generations found satisfaction by living in the moment, Ys and Zs take pleasure not just in the experience at hand but also in the act of documenting it. Chronicling life is a priority, with nearly half of Mainstream respondents and 64% of Trendsetters saying that it’s important to have a record of an event. Now, new social media behaviors are emerging as a result of this ...

eLationships

... , ITALYConsequently, the rise of these online emotional attachments is driving a palpable shift from observation to participation. Young people, whether through personal blogs, YouTube channels, or Instagram photos, are eagerly revealing themselves to online audiences in ways that previous generations would have only revealed to their best friends; their followers, while they may never meet these online personalities face-to-face, are becoming entrenched in the stories of their lives, much in the same way that ...