Culture First, Country Second Jun 26, 2018 ... America and South Africa. Young consumers are adopting a "Culture First, Country Second" mindset, in which content that resonates with an individual surpasses international borders, from cultural nuances to language divides. As global youth see it, their geographic location shouldn't determine the content they pay attention to or care most about; they're even embracing content from countries they don't have a previous connection to. With this tendency, they're becoming country-blind, investing their ...
First Glocals Sep 04, 2014 global travel local culture ... Ys are closely connected to the global community, yet this unification has created a greater need to preserve their local identity, culture, and heritage.Technology has broken down the barriers between far-flung countries, making cultural overlap more prevalent than ever—and making Millennials the first generation of truly global citizens. These “first globals” share an unprecedented connectedness and consciousness, which has given rise to an internationally informed cultural experience that ...
The Retail & Spending Perspective Apr 28, 2020 ... purchases. What’s more, more than a quarter of Millennials1 (26%) say they don’t make enough money to pay their regular bills, making them the most financially pressed generation right now.But beyond life stage, Millennials’ past experiences are also significantly shaping their response to the Covid-19 crisis. This generation went through the Great Recession at another key moment in life—when they first hit adulthood—and thus had the deck stacked against them in many ways, making it hard for ...
Global Influencer Trends Dec 09, 2019 ... Influencer trends from around the world - Japan: Virtual YouTubers - In a country known for anime, it's not surprising that Virtual YouTubers, or VTubers, have risen to fame. Kizuna AI was arguably the first virtual influencer to kick off the craze in late 2016 and is now the most popular with three YouTube channels and over 2 million followers. She functions much like other YouTube stars: She posts videos of herself playing games, answering questions, and telling stories. Kizuna has appeared ...
Alternative Education Mar 19, 2020 ... LESSONSEducation is at the forefront of consumer engagement and is paramount to building trust with a brand. However, this is no easy task, as only 2% of US youth and 3% of UK youth consider brands as a trustworthy source of information on political and social issues. It is evident that there’s much work to be done on establishing trust. Let’s first start by figuring out how brands got to this place of distrust by consumers when it comes to political and social causes. In Would You(th) Care for a Cause we ...
The Education, Work & Success Perspective Jun 09, 2020 ... Young adults are taking time to reevaluate their goals and desires when it comes to work, education, and their overall success and life path. Many American young adults immediately felt the impact of the pandemic when they were sent home from school before the year’s end or required to work from home, laid off, or furloughed. Such changes happened seemingly overnight, and for the first few weeks of the pandemic students and educators and workers and employers were figuring it all out together ...
Live, Not Buy: Gen Z Activism Mar 22, 2020 ... and the election of the first black president, making them both politically aware and optimistic. On top of all of this, Ys witnessed the shift in brands becoming more transparent, as well as more socially and environmentally responsible. This new development in brand marketing made it possible for consumers to activate their socially conscious inclinations through their personal choices and purchase decisions. Y’s upbringing has made this cohort a generation of idealists for whom activism is an ...
Culture Spotlight On The UK Jun 04, 2018 ... to London, Dublin, and Glasgow over three consecutive days, has seen a massive bump in popularity. Since its first weekend in 2013, which sold 17,000 tickets, to 2017’s festival that sold 80,000 tickets, it’s clear that the country community is only growing stronger. Both country fans and musical acts are growing in the UK; a 2017 Country Music Association (CMA) study found that a third of Millennials in the UK have listened to country music in the past five years. Also in 2017, The ...
Global Innovation Trends Sep 07, 2018 ... for doing so: it helps them carry multiple membership cards and remember security passwords. At Pause Fest, a leading tech event in Australia, 10 guests had their hands implanted with injectable microchips that replaced paper tickets but still functioned as a three-day VIP pass and allowed guests to unlock digital festival assets. And a company in Wisconsin became the first U.S.-based company to offer voluntary microchips for its employees so they could make vending machine ...
Innovation IRL: Profiles Of Modern Youth Sep 09, 2018 ... understand them, fast followers when it comes to new innovations but not necessarily the first to try them before they’ve been proven, sees innovation as important to their lives and the future, likes it when brands innovate and try new things.Innovation Aficionado Always up-to-date on the latest innovations, the first to adopt new innovations whether that be by downloading an app or buying a device or trying a new service, see innovation as highly important to their lives, sees innovation as the way to ...
