The Media & Entertainment Perspective May 27, 2020 ... An exploration of how Covid-19 is inducing new consumer behaviors and perspectives around media & entertainmentMore than 4 in 10 young people say their entertainment habits and routines have changed during Covid-19, with nearly half of Gen Zs saying this. Throw in boredom as a factor—with schools closed, job losses and furloughs, and the vast majority being stuck at home—and the numbers spike to about half of young people who say they don't have enough to keep them busy changing up ...
For Your Entertainment Mar 18, 2019 ... By learning how each generation approaches TV and movies, music, and gaming, brands across industries can better engage with their consumers through entertainment.Each generation is subject to stereotypes and misconceptions surrounding their approach to entertainment based on age and life stage—from the notion that only younger generations are bingeing TV to the idea that older generations are completely out of touch with gaming. In truth, audiences across all generations are binge ...
Future Of Entertainment Sep 14, 2018 ... Innovations in entertainment that are shaping the future of film and television, music, and gaming.Innovations in technology are shaping the content modern youth consume and the ways in which they see and experience entertainment, from TV shows and movies about technology itself to tech that allows listeners to customize music to fit their hearing capabilities. Innovations in gaming are allowing players to streamline their processes, reducing their need for multiple games and consoles, while ...
Home & Away Entertainment Trends Dec 06, 2018 ... in the U.S. and UK consider boredom to be a paint point associated with travel. For young people, alleviating boredom before boarding a plane isn’t just about having entertainment to engage with on their smart devices but also about making the downtime they spend waiting in an airport more immersive. To address this pain point of boredom, airports are offering new electronics and entertainment options that make the time spent there eventful and even memorable. Meanwhile, there's an emergence of ...
Epic Entertainment Dec 02, 2016 media & entertainment social media ... Youth crave entertainment that evokes a spectacle, even if it means that the authenticity of media is compromised in the process.In an age of Creating For The Creators, in which everyone has the tools to produce content and is clamoring for more attention than the person next to them, entertainment is becoming increasingly “epic” as every new release tries to top the last. In the past, an epic piece of content was defined by massive production values. Yet, today, even the smallest concepts and ...
Art & Activism Aug 24, 2020 ... Exploring how today's young adults are using various art and entertainment mediums to get their message acrossMany young adults are turning to creative forms of expression, not only as a platform for their reactions, but for larger revolution. Underrepresented groups are using creative activism as a tactic to achieve equality and essential human rights. Taking their stories from their sketchpads to the streets, these young adults are tackling important tissues such as racism, sexism, ageism ...
Category Lens Mar 18, 2020 ... Implications of Purpose & Polarization on categoriesLearn about the impact of Purpose & Polarization on retail, fast moving consumer goods, technology, entertainment & media, and auto and how your brand can make meaningful moves in an era of polarity and uncertainty.RETAILPlurality & Polarization have unique and specific implications for retail. The inherent complexity of today’s retail journey means that polarization will inevitably impact a retail brand. What are some of the implications of ...
Cassandra's 2021 Outlook Dec 16, 2020 ... themselves and actively building a life that resonates with and reflects their true selves.Inconsequential PlayYoung consumers are craving some time for Inconsequential Play, seeking out moments of levity, joy, silliness, and plain old fun across multiple downtime touchpoints. This includes the entertainment they consume, the social media they depend on, and the hobbies they’re taking up as they spend more time than ever at home.Navigating the New-borhoodYoung adults have a new perspective on ...
To Your Heart's Content Sep 18, 2019 ... Young people today are overstimulated and burnt out, and they're seeking refuge in entertainment that allows them to disengage and recharge.Young people today are overstimulated and burnt out; they’re overwhelmed by work and school, bombarded by ads, and inundated with TV shows, video games, podcasts, and YouTube videos. And even as they're overstimulated, they have a difficult time enjoying downtime, often feeling like they could be doing something more productive. As a result, Ys and Zs are ...
Portraits Of A Generation Mar 23, 2019 ... generation's spending power, check out the report methodology.TOP PASSION POINTSMusic ranks among the top five passion points across generations in the U.S., demonstrating the relevance of this entertainment form to people’s lives. Among Ys and Zs, music ranks #1 of 30 passion points, while it ranks #2 for Xers and #4 for Boomers. Xers rank movies as their top passion point while Boomers rank reading as their #1 passion point out of 30. TV shows are a top passion point shared among Zs, Xers, and Boomers ...
