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THE SEPTEMBER ISSUE — LUXURY EDITION

... Cassandra’s latest report is hereGen Zs are growing up with access to so much information about the way the world works, including a hyper-awareness of the importance of branding and even the importance of personal brands. Gen Zs take control of crafting their own narratives, assigning meaning to things and events with full awareness and intentionality. And this extends to luxury. In this month's The September Issue — Luxury Edition, available exclusively to members, Cassandra reports on the ...

TRAVELING WITH PRIDE

... amongst all the discrimination and prejudice aimed at this community, they have, in part, found solace in travel to help unlock new parts of themselves. So, with Pride - and the festivals and events that attract millions of travelers every year— upon us, we celebrate our LGBTQ+ communities with our latest report, The 2023 Summer Travel Bulletin, unpacking 10 Things to know about young LGBTQ+ travelers, and here, we’re offering a sneak peek of the report with three compelling ways brands are helping ...

REALITY GETS A MAKEOVER

... lack of awareness and understanding of what this week-long event would entail, Collective members’ attitudes suggested room for growth in these types of events. Andrew told us “ The metaverse is a great way to host events without having to travel or spend huge amounts of money on clothing and housing.” Other Collective members found the idea of the event to be “interesting” and “cool” and Sharon (18) said, “It’s definitely something new and unique.” - THERE ARE WAYS TO MAKE IT BETTER - With the ...

NONBINARY PEOPLE’S DAY

... health questions and training. In conjunction with outside partners, they connect young people to similar spaces where they can be seen and validated for who they are. Gender Spectrum regularly hosts educational events for both young people and parents, attracting participants from all 50 states and other countries.— Rebecca, 25, MA (Cassandra Collective) - BOTH& - Both& is a one-of-a-kind clothing brand coming from the mind of former University of New Mexico student Finnegan Shepard. Born out of an ...

ROLLIN’ UP FOR 4:20

... BRANDS HELPING TO TAKE THE EDGE OFF Celebrating 4:20 tomorrow is always a buzz. And it comes as no surprise considering Cassandra shared in the Seeing Green report that 4 in 5 Gen Z agree that society is more accepting of cannabis these days. As cannabis becomes more and more socially acceptable, the industry and weed culture continues to evolve. With everything from brands sponsoring 4:20 events to funding cannabis research, to taking dispensaries on the road where your friendly local ...

EARTH DAY ECOWATCH

... , which aims to champion every child in the fight against climate change. With honors and accolades such as the 2019 World Children Peace Prize Laureate and the 2021 International Women’s Day Award Winner (on behalf of the Delhi Government), she has spoken at over 400 institutions and events in over 32 countries, most recently at COP27. She has helped push for the establishment of pollution-curbing laws and mandatory climate change curricula in schools in India.— Janelle, 23, NV (Cassandra Collective ...

SAVE THE DATE

... it’s become more and more common to have a proposal party, followed by the engagement party, the bachelor and/or bachelorette parties, and even, a will-you-be-my-bridesmaid party. Then it’s time for the ceremony and the reception, which may be bookended by extra events such as welcome drinks, a rehearsal dinner, and a morning-after brunch. Finally, the newlyweds plan their mini-moon to be followed by their honeymoon. The celebrations can seem endless, all stoking discourse centered around “the ...

BLACK HISTORY MONTH BRAND REVIEW

... How big named brands are honoring Black History Month With 84% of Gen Z saying they want the companies they purchase from to demonstrate a commitment to DE&I, as marketing around events such as Black History Month are often seen as disingenuous, performative, and at worst - offensive. However, as uncovered in Cassandra's I-Identify report, the companies that genuinely earn the support and trust of Gen Zs do more than just change their brand colors, or replace a logo on their social pages during ...