Digital Brands Dec 27, 2013 marketing social media ... brands, what are the three ways you’d most like these brands to communicate with you (e.g., share news, new product offerings, sales, etc.)? Email | Official website | TV commercials | Social media | Text | Online ads | In-store signage about promotions | Snail mail | Print ads (e.g., in magazines) | Outdoor ads | Product placement in TV/movies 151 I often mention brands on social media, to recommend them to family and friends, and I usually follow brands on Twitter and Facebook to stay ...
Gender Consumer Sep 21, 2013 ... the brand | Coupon | Friend/ family member recommendation | Special value set | Product sample | Loyalty or rewards programs | Information on a product's package | A new product or innovation | in-store display | Television advertising | Online advertising | Facebook posts from my friends | Celebrity endorsements/ spokespeople SIGNED, SEALED, DELIVERED Subscription delivery services are becoming increasingly popular among both male and female shoppers. While usage rates are ...
Consumed Consumer (Continued) Mar 25, 2014 ... before I commit to the purchase | Turns me off and I start looking at other brands THOUGHTS ON CONSCIOUS CONSUMPTION I am more willing to dole out more money for items I know are better for my mind, body, and soul. Recently my family replaced our household detergent (Tide) with Seventh Generation, a more natural alternative. Another important factor I consider when purchasing brands and items is whether they use animal testing. There has been a significant surge in awareness of this act of animal ...
Digital Communicate Dec 26, 2013 communication apps ephemeral messaging mobile ... our time, instead of picking up the phone and making real-time connections with people. It’s become an electronic age. So much so that when my phone actually rings, I think something is wrong. Why didn’t they just text or email? MARY, 30If there were no Internet I would have much better relationships! Social media allows us to create a facade about our lives, which is probably what draws us to it. I hardly call or text anyone anymore unless they are a very close friend or family, or if I need ...
Gender Love/Sex/Dating Sep 23, 2013 ... conflict in any relationship. A deal-breaker is someone who isn’t driven to make something of themselves. Someone who isn’t as driven as me to succeed in their personal and professional life. LUISA, 27My ideal boyfriend should make me laugh, be able to hold an intellectual conversation, and be fun, spontaneous, kind, family-oriented, and generous. DOROTHY, 22THE COST OF DATING When it comes to paying the bill, women are split on splitting. More than half of men feel like they should pay on ...
Digital Life Dec 24, 2013 communication media & entertainment social media ... | Sports THOUGHTS ON PAID CONTENT I recently subscribed to Spotify, which has a monthly fee. I used to use iTunes and buy the occasional song, but Spotify just makes more sense because in the long run I’ll spend less and won’t be stuck listening to songs that I’m sick of in a year’s time. We have a shared family Netflix plan as well. That’s honestly it: I’m never really willing to pay for things online unless they blow my mind . We even use antennae at home for television, because it gives us the ...
Viral News: MrBeast on Prime, Quiet on Set, JLo Backlash Mar 22, 2024 ... (or save) their money in an attempt to remove awkward conversations with friends and family. - “Soft Saving” - Another TikTok trend embraced by younger generations is called “soft saving” - putting less money into the future and using more of it for the present. Gen Z is leading the “soft saving” trend. Intuit’s Prosperity Index reports that nearly 3 out of 4 Gen Zs say the current economy makes them hesitant to set up long-term goals and 2 out of 3 say they’re not sure they’ll ever have enough ...
Spring Cleaning Mar 21, 2024 ... want to spend (or save) their money in an attempt to remove awkward conversations with friends and family. - “Soft Saving” - Another TikTok trend embraced by younger generations is called “soft saving” - putting less money into the future and using more of it for the present. Gen Z is leading the “soft saving” trend. Intuit’s Prosperity Index reports that nearly 3 out of 4 Gen Zs say the current economy makes them hesitant to set up long-term goals and 2 out of 3 say they’re not sure they’ll ever ...
THE ERAS OF SHARED FANDOM Nov 30, 2023 ... , available exclusively to Cassandra membership clients, we dive into how fandoms have become a true family affair as 8 in 10 Millennial parents participate in fandoms with their child(ren) to fulfill needs for escapism, as well as to put them on a path to “cool parent” status. Here we share a few examples from our comprehensive report.— Adrineh, 16, CA (Cassandra Collective) - FANDOMS PASSED DOWN - BEATLEMANIA - A significant Beatles event recently unfolded with the release of "Now and Then," the last ...