SHOPPERTAINMENT Apr 15, 2021 retail social media marketing ... , yet effective, e-commerce livestreaming resonates with young consumers who are already online, eager to be entertained by influencers and ready to spend now that Millennials and Gen Zs are starting to feel more optimistic about their financial prospects, as reported in Cassandra’s March report, Risk/Reward Calculus. A range of retail stores, fashion and beauty brands are adopting this marketing strategy, collaborating with social media platforms like Instagram, TikTok, and top influencers. The ...
FOOD INSPIRED BEAUTY Nov 21, 2023 ... Food trends taking over #BeautyTokIn the last year, TikTok users and beauty enthusiasts have seen numerous trends revolving around crafting makeup styles influenced by food and beverages. And although heavily disguised as clever marketing campaigns and enviable aesthetics, if you're not familiar with trends like Carotenemia, cherry-cola lips, and, of course, Hailey Bieber's Strawberry Girl look, here's the scoop on the other tasty makeup treats trending on TikTok. - LATTE MAKEUP - If Hailey ...
ANAMORPHIC ART Oct 16, 2023 ... actions like raising hands or mimicking an airplane. - MAYBELLINE - LASH SENSATION - In July, Maybelline created a viral sensation in London with a TikTok video featuring a clever campaign involving stylish public transport. Numerous media sources covered the story, stating that the makeup brand adorned London Tube trains and buses with eyelashes and placed oversized mascara wands for added flair at key stops. People were amazed and commented on the creativity. However, in a twist of marketing ...
WOOF FOR NATIONAL DOG DAY! Aug 24, 2023 ... doggy trends leaving their bark. - HUMAN-LIKE CUISINE - These days, several pet product brands are specifically designed to look like human consumables and the marketing follows strategies similar to human health foods and wellness products. Migos Dog, for example, is a female-led, fresh dog food and supplement company based in Malibu, using the finest human-grade honest ingredients and focused on gut health. They also make their brand accessible by using social media to teach people how to make ...
Viral news: Zepotha, Scooter Braun, & Selena Gomez Aug 25, 2023 ... sound of her new song 'Do You Remember Me', musician Emily Jeffri wrote: "Ok so new bit idea: What if we created a fake '80s horror movie called Zepotha and started commenting 'omg u look EXACTLY like _______ from Zepotha on every thirst trap we see." However, in a smart marketing move, it appears that Emily orchestrated the faux Zepotha trend to promote her music. With the complete soundtrack dropping today, it seems her strategy has paid off. - BYE-BYE SCOOTER BRAUN - Ooph, someone’s been having ...
PLACE YOUR BETS Jul 19, 2023 ... Fanatics for $150M, PointsBet is an online sportsbook operator which has been one of the more aggressive in the market. Inking a $500M deal with NBC Sports, they are pioneering Gen Z-focused marketing strategies. These include partnerships with colleges and universities, allowing them to display signs at schools’ football and basketball venues, along with employing brand ambassadors (including former professional golfer Paige Spiranac) who promote the company on TikTok and Instagram. ...
