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Macrotrends

A Defining Moment

... reports (including our Betterment Report) we see renewed energy around and interest in youth becoming experts on just about everything. This renewed focus on educating themselves is made especially poignant in an era where some youth feel it’s increasingly difficult to find any type of truth. Indeed, within the context of Covid-19, our Trendsetter community demonstrates a strong desire to get information from a “trusted” and reliable source. Many Trendsetters reported they were going directly to the ...

Home & Away Retail Trends

... points associated with the rather depleting process of travel, as seen in their Fatigue Fighter routine intended to brighten dull or tired eyes.Uniqlo Japanese retailer Uniqlo focused on hyper-localization and speed when it set up a vending machine dedicated solely to puffer vests (the de facto uniform of the west coast-based tech industry), in the San Francisco International Airport last August. Recent reports reveal that the machine vends $10,000 worth of vests a month, presumably from customers ...

Fear Factors

... generations, as the CDC reports that from 2017-2018 just as many 14- to 44-year-olds in the U.S. meditated as did those over the age of 65 (13.4% of people in both age groups). Those aged 45-64 in the U.S. were most likely to have meditated during this period (15.9%). Usage of mindfulness apps is only poised to grow across all generations, as schools increasingly implement meditation and employers offer this benefit as well.Stress-Relieving Toys Toys that help relieve stress have been resonating in recent ...

Out Of Office

... it. Not just numbers or reports or the constant quantifying of the value of what you do.ALAN, 33, UKTo youth, these jobs aren’t “lower” or for people without degrees; they’re for the creative and bold. Like true spin doctors, young generations are shifting the valuation and narrative around labor and service jobs, emphasizing their entrepreneurial and creative aspects. Farmers are no longer just farmers but Agriculture Industrialists; hairdressers are Aesthetic Technicians; yoga instructors are ...

Social By Design

... ’ reports of the weather in their precise location, based on the positions of their phones, as well as barometric sensors embedded in their devices. Combined with predictive algorithms, these “Nowcasts” provide highly accurate, hyper-local 18-hour forecasts. To encourage users to submit reports, the app includes a gamification element through which users can level up and earn points for sharing info. - SHARING SPACES - Once a fringe festival among artists and the tech elite, Burning Man has ...

Gen Z Micro Trends

... lives of the characters by consuming stories presented as their text messages. The app has developed narratives across genres and even contains fictional conversations between celebrities.  - No Library Card Required - Librarians have become a new type of social media influencer. While Zs don't consult librarians in-person as much as youth did in previous generations—Scholastic reports that 39% of schools didn't having a full-time librarian in 2016—Zs are gleaning their scholarly ...

R&R (Rest & Replay)

... . Since launching in November 2017, the app has been downloaded more than 30 million times, with 95% of users in China, making it the country's most downloaded app, despite it not being translated in Chinese, as The Chicago Sun Times reports. But it's not the only therapeutic game gaining attention nowadays; others are rapidly emerging, including Under Leaves, a visual search game in which players explore nature and meet creatures. At the same time, long-standing games like The Sims are increasingly ...

POPulism

... latest political news as well as a range of funny PSAs that star major comedians and actors, who encourage practical political actions like voting or securing health care. Daily Show alum John Oliver hosts the new satirical news series Last Week Tonight with John Oliver on HBO.The Flipside, which will premiere this fall, has set out to be a conservative alternative to The Daily Show.As SplitSider reports, Onion-esque “fake news sites” are proliferating in local districts across the globe, driven by ...

No Kid(ding)

... and reflect the new reality of a sizeable group of consumers who don’t have or want kids. Just as Ys have shied away from home ownership, car ownership, and marriage in notable numbers, they are also realizing that raising kids may not be in the cards of their newly defined adulthood. The U.S. Census Bureau reports that as of 2014, nearly half of women aged 15 to 44 have never had kids, the highest percentage since 1976. Moreover, the birth rate has been steadily declining in recent years. Much in ...