Innovation & Trust in Healthcare Nov 30, 2020 ... , compared with the same period in 2019. This points to a trend that may outlast the pandemic and become the norm, especially as Cassandra research shows that one-third (35%) of U.S. Trendsetters have already had a virtual health appointment. While virtual visits aren’t ideal for every area of healthcare, they offer expanded access to consultations, decrease transmission risk, and help preserve PPE. We probed attitudes around adoption of such technologies among Trendsetting youth, and we also examined ...
Brand Takeaways Aug 23, 2020 ... with the Gen Z and Millennial values you’ve read up on thus far. We also outlined an eminent example of a brand living out and acting on its values: Ben & Jerry’s, which youth in our Cassandra Collective specifically name-checked even as we were conducting secondary research that confirmed this. ...
The Pandemic of Inequality Sep 29, 2020 ... of opportunity, young adults believe that America has become the land where the rich get richer, the smart get smarter, the poor get poorer, and the sick getting sicker. The pandemic is amplifying existing issues around inequality; many citizens who were already down are facing devastation. Even with initial governmental aid, millions of Americans were not financially equipped to endure the prolonged economic emergency facing us now. Our research reveals that nearly 1 in 10 young people say ...
Global Influencer Trends Dec 09, 2019 ... in ads for instant cup noodles, eye drops, and the Japan National Tourism Organization. The market research firm User Local Inc. estimates that there are more than 9,000 virtual influencer accounts. The phenomenon is strongest in Japan, but is starting to be exported to China. Activ8, the company behind Kizuna, recently introduced a Chinese version of the character, which already has nearly 1 million followers on the country’s video-sharing service, Bilibili. - Singapore: Fake Followers ...
The Retail & Spending Perspective Apr 28, 2020 ... time to monitor the effects of the pandemic is that Millennials are the ones experiencing the greatest financial disruption. This is partly due to Millennials’ life stage; the oldest of them are turning 40 in 2020 (double whammy!). The leading half of the generation are supposed to be earning more and entering their peak spending years at this time. Many would have been focusing on buying homes, new cars, or settling down to raise a family. Instead, our research finds that 81% are delaying major ...
No Joy in Division Mar 21, 2020 ... argument they know will ensue if they engage with content that comes from an opposing viewpoint. In Cassandra’s qualitative research, a female, aged 23, told us: “Everything gets very heated very quickly and even if I comment on something, there's 10 other people who are going to be like, ‘You're wrong. This is why and I'm going to tell you my opinion.’” For her, she felt neither interested, or equipped, to engage in combative conversation. Rather than taking sides, she wanted nothing to do with it ...
The Generational Manifesto Mar 24, 2019 ... Discover how understanding the nuances of each generation can help your brand better engage consumers and prepare for the future.Generational research is fundamental to understanding who consumers are, what they value, and why they think and act the way they do. By examining each cohort, who are delineated based on the shared social, political, cultural, and economic climate of their formative years, brands can understand the defining characteristics of each generation and how these qualities ...
Always Be Hustling Sep 21, 2019 ... with feeling burnt out. This ubiquitous, always-on state of mind in approach to work and school has led to burnout for many young people today, and this mentality isn’t limited to only desk jobs. When conducting qualitative research, we surveyed young people from a variety of careers—in healthcare, construction, education, the arts, and more—and found that the issue of burnout and the response of hustle to address a lack of motivation or fulfillment were similar across industries ...
Have Guidance, Will Travel Dec 08, 2018 ... options of what to do once they arrive. Planning for such getaways has lost some of the luster it once held when the Internet first gave every traveler the power to plan like a tour guide. What used to be a blessing has in some ways become a curse; nearly one in five young people in the U.S. and UK think it’s overwhelming to do research before traveling. Rather than going to AAA and putting the burden of choice on a trained expert, modern youth are feeling pressure to conduct in-depth research on ...
Future Of Healthcare & Medicine Sep 11, 2018 ... popularity of taking vitamins when targeted toward a younger demographic—brands are turning the popularity of vaping into a new, healthier frontier by offering inhalable vitamins. Due to lack of long-term research, most experts are still undecided on whether or not vaping vitamins is more beneficial than other forms of ingestion, and even consider that it might have negative effects, but when it comes to vaping, vitamins trump nicotine. Breathe Breathe offers diffusers that contain B12, a vitamin ...
