The Retail & Spending Perspective Apr 28, 2020 ... avoid an erosion of your fanbase in the future. We also explore new purchase considerations that are quickly becoming habit for young consumers to factor into their decisions. These habits are poised to last well beyond the current situation because they connect with young people’s attention to social causes and issues, meaning they may become life-long points of consideration when it comes to making purchases. 1 SOURCE: ENGINE Caravan April 22-24, 2020 ...
Fear Factors Mar 19, 2019 ... elevating the conversation around gun control. In the UK, where there are strict gun control laws, acid attacks and acts of terrorism are an omnipresent worry. Given what Zs have witnessed and continue to experience, fear over their personal security—both in real life and online—has become a source of anxiety.Over half of U.S. Zs worry about bullying and rank it number one of 22 worries, and an additional two in five UK Zs worry about bullying and rank it number four. Exacerbating Zs’ worry ...
Where Young Adults Live: Now & In The Future Dec 16, 2018 ... A visual representation of where Gen Ys and Zs in the U.S. and UK live currently, and where they envision themselves living in five, 10, and 20 years.Young people today are more transient than previous generations, and their desire and willingness to move to new places is not merely due to life stage; we asked Gen Ys aged 22-34 and Gen Zs aged 14-21 in the U.S. and UK where they live now and where they want to be living in five, 10, and 20 years. As depicted in the visuals below, they are ...
Culture Spotlight On France Jun 09, 2018 ... France, 51% of youth use a streaming music service at least once a week, largely led by 65% of those aged 14-21 versus 43% of those aged 22-34.FREE VERSUS PAID MUSIC STREAMING IN FRANCEYouth in France are much more likely to use a free music streaming services (e.g., YouTube, Spotify) than a paid one, at 63% versus 25%, respectively. Though a lower number of youth overall use a paid streaming service, usage is higher among those aged 14-22 (30%) over those aged 22-34 (22%), suggesting ...
Culture Spotlight On South Korea Jun 16, 2018 ... performance aspect of the genre is also highly appealing to listeners and draws large crowds to rising KR&B artists’ shows, like South Korean superstar, Lee Hi. Solid, an R&B group from the ‘90s, is releasing a new album after 22 years but staying true to their original sound and aesthetic. The Korean-American trio released their self-created comeback album and threw a party at the Hyundai Card Understage concert hall in Seoul to celebrate. The new album pays homage to the trio’s height of ...
Culture Spotlight On India Jun 12, 2018 ... | Rock / Modern Rock | Classic Rock | EDM/Electronic/Dance | Jazz or Classical | Alternative/ Indie | R&B | Latin | Christian/ Gospel WAYS TO LISTEN TO MUSIC IN INDIAYouth in India are accustomed to accessing music for free. To that end, three-quarters listen to music through free streaming services (e.g., YouTube, Spotify), while only one-third utilize paid streaming services (e.g., Spotify Premium, Pandora One). This is especially true among older youth aged 22-34. One in three ...
Culture Spotlight On Brazil Jun 14, 2018 ... ., Spotify Premium, Pandora One). Additionally, seven in 10 Brazilian women and young adults aged 22-34 are more likely than their counterparts to use a free streaming service.In which of the following ways, if any, do you listen to music? Free streaming service (e.g., YouTube, Spotify) | Paid streaming service (e.g., Spotify Premium, Pandora One) 60% of Brazilian youth listen to music from other countries.FINDING NEW MUSIC IN BRAZILNearly six in 10 youth in Brazil like to discover new music, and an ...
Culture Spotlight On Mexico Jun 05, 2018 ... that music should be available for free, and this is especially true among 8 in 10 youth aged 14-17.63% of youth in Mexico use a streaming music service.MUSIC STREAMING SERVICES IN MEXICONearly seven in 10 Mexican youth listen to music through a free streaming service (e.g., YouTube, Spotify), and four in 10 do via a paid streaming service (e.g., Spotify Premium, Pandora One). Those aged 22-34 are more likely than their younger counterparts aged 14-21 to use a paid streaming service, 47% and 34 ...
Millennials’ Vision Boards Mar 13, 2018 career food & beverage gen y health & wellness social life spending travel diet fitness mindfulness ... of the areas we cover here in the Betterment Report, including fitness, learning, socializing, and more. As you can see, young adults are taking self-improvement seriously, finding ways to incorporate it into their day-to-day lives and achieve their goals. Bailey, 21, Columbus, OH. Lillian, 22, Cambridge, MA. Adam, 26, Atlanta, GA. Sarah, 28, Washington, DC. Alphonso, 29, Santa Cruz, CA. Lily, 21 London, UK . Patrick, 25, Colchester, UK . Nathaniel, 33, London, UK. Tom, 33, London, UK ...
Portraits Of A Generation Mar 23, 2019 ... better understand how each generation sees themselves, especially Boomers and Xers. Only 23% of Zs, 22% of Ys, and 15% of Xers and Boomers think that their generation is accurately reflected in advertising/marketing. To address this disconnect, brands should move away from generational stereotypes, and instead engage each generation through their passion points and the characteristics that make them unique.Which of the following, if any, are true for youPlease select all that apply. My generation ...
