Art & Activism Aug 24, 2020 ... Exploring how today's young adults are using various art and entertainment mediums to get their message acrossMany young adults are turning to creative forms of expression, not only as a platform for their reactions, but for larger revolution. Underrepresented groups are using creative activism as a tactic to achieve equality and essential human rights. Taking their stories from their sketchpads to the streets, these young adults are tackling important tissues such as racism, sexism, ageism ...
A Defining Moment Mar 24, 2020 ... Discover how we are approaching and uncovering nascent trends around polarization, and how Covid-19 plays a big part in this.The Cassandra team was in the field with our quantitative and qualitative studies in January, uncovering nascent trends about how polarization was impacting all facets of youth culture—interactions with friends and family, the evolution of activism, engagement with businesses and brands. As we were developing our stories and analysis on where activism and brand purpose ...
The New Social Order Dec 15, 2019 ... content.ROYAL CARRIBBEAN The cruise line partnered with micro-influencer Angela Davis, who posts on Instagram under the handle @thekitchenista, to showcase the dining options on its ships. Davis posted photos of the food she was eating (which was very on brand for her account), as well as Instagram stories with behind-the-scenes looks at everything that went into the food shoots. "My work with Royal Caribbean was specifically because of how engaged my audience is," Davis told USA Today. "They really noticed ...
Life For Like Dec 14, 2019 ... followers a behind-the-scenes look into their companies and showcase the relatable personas that make a brand seem more authentic and human. INSIGHT: Modern youth are tired of pristine, perfectly-edited content and are gravitating toward social media influencers that are more raw, real, and relatable.TAKEAWAY: Brands shouldn’t only rely on perfectly-shot ads to promote their products and services; the worn-in running shoe, the ugly burger, and the beat up car all have stories to tell that can be even ...
Over The Influence Dec 12, 2019 ... says about society that they're able to succeed. But lately, the criticism has ramped up a notch, with accusations of fraud and abuse being piled on top of general cultural critiques. These negative stories show how a few bad apples can spoil the bunch and, for some consumers, lead to greater cynicism and more distrust of influencers overall. For brands, it's more important than ever to understand the influencer landscape and know where the minefields are and how to avoid them. This piece will ...
Influencer Marketing Tips Dec 10, 2019 ... educational. You can also tap into the ‘Instagram versus reality’ trend to show consumers what they’re really getting when they buy your product or service, which will help establish your brand’s honesty and authenticity. Take Inspiration From Sweetgreen: Sweetgreen’s social media presence is a huge driver of brand loyalty. The upmarket salad chain takes fans deep into their supply chain via highly-engaging Instagram stories, supplying refreshing and brand-ethos-affirming content that highlights the ...
Global Influencer Trends Dec 09, 2019 ... Influencer trends from around the world - Japan: Virtual YouTubers - In a country known for anime, it's not surprising that Virtual YouTubers, or VTubers, have risen to fame. Kizuna AI was arguably the first virtual influencer to kick off the craze in late 2016 and is now the most popular with three YouTube channels and over 2 million followers. She functions much like other YouTube stars: She posts videos of herself playing games, answering questions, and telling stories. Kizuna has appeared ...
The Direct Connection Jun 21, 2019 ... page, Glossier crafts stories using the same language and memes its followers use among friends and featured user generated content to highlight its followers. This fosters a sense of community and affinity and, in this way, followers truly feel like “friends” of Glossier and the brand feels like it’s a part of their group. To wit, three in 10 U.S. Trendsetters and one in five UK Trendsetters say they would be prompted to shop from a DTC brand because they like its social media content. In essence ...
Retail 2.0: Shopping As A Live Event Jun 18, 2019 ... with its Carrè Club pop-ups in Singapore, Los Angeles, Milan, Toronto, and New York. Guests could have their portraits sketched, sing karaoke, relax in a cafe, and watch on-site artists create designs for the famous scarves. As "carrè" means "scarf" in French, the event also featured stories about the iconic accessory. Exclusive scarf prints were available for purchase, creating an in-the-moment urgency that mimics traditional sales events. Earlier in 2018, Hermès featured an exhibition, Avec Elle ...
Next Gen Brand Loyalty Mar 22, 2019 ... . There will always be other brands to try, but if consumers are incentivized to stick with or pay attention to the brand they know and care about, then they’re less likely to be tempted to sample another.A Story of Brand Loyalty By GenerationWe spoke to a Gen Z, Gen Y, Gen Xer, and Baby Boomer to hear true stories about what it means to them to be brand loyal today. In each story, you’ll see the insights explained in this piece come to life in the way each generation engages with their favorite brand ...
