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Product revivals tap into Millennial nostalgia

Per the Cassandra Report: The Modern Parents Issue, 58% of Millennial parents in the U.S. and half in the UK watch or plan to watch certain TV shows and movies they saw as a child with their kids. They also think back fondly of food they enjoyed while growing up, with 51% of parents in the U.S. saying they plan to eat certain foods with their kids that they had as children. Luckily for them, these new product throwbacks are making it easy to revisit their own childhoods. 


Hi-C’s Ecto Cooler became a cultural mainstay in 1987 as a tie-in with the original Ghostbusters franchise. Though the slime-inspired green citrus drink was originally planned as a short-lived promotional item, its immense popularity with fans kept it around until 2001 before it was finally discontinued. Fifteen years later, it has returned for a limited run, hot on the heels of the this summer’s Ghostbusters remake. Available online and in select locations, today’s Ecto Cooler comes in traditional juice-box packs as well as in special cans printed with thermal ink that turns an “eerie” shade of green when chilled.


Soon after the Ecto Cooler news, Pepsi announced that overwhelming fan demand had inspired it to re-launch iconic ‘90s cola Crystal Pepsi for a limited run in the U.S. and Canada this summer. This is not its first return; the beverage briefly came back last year via an online sweepstakes in December. To kick off its “Summer of Crystal Pepsi,” the brand released its own version of another retro icon—The Oregon Trail computer game—called The Crystal Pepsi Trail in a bid to connect with soda drinkers who might have played it in the ’90s.


Nintendo’s latest console, the NX, is set to launch in March, but it’s the company’s old system—not its new one—that’s turning heads. Old school gamers rejoiced this month when the brand announced that it would be releasing a miniature version of the NES system from 1985 this November, complete with beloved games like Super Mario Bros., The Legend of Zelda, and Donkey Kong. Called the NES Classic Edition, the tiny entertainment system made an appearance at Comic-Con, where journalists noted that the new size rendered it no wider than an NES controller, which looked impressively like the original.