The tiny food trend infuses entertainment into eating
Millennials are spending a major share of their disposable income on unique food and beverage experiences, elevating them above other categories, with Gen Z following suit. One culinary trend capturing their attention is tiny food, which, beyond the novelty factor, reflects a desire for more less debaucherous social experiences, as highlighted in our upcoming Social Status report.
Tastemade’s Tiny Kitchen series gives viewers a glimpse of what it would be like if their favorite meals and snacks, from donuts to In-N-Out Animal Style French Fries to Nashville Hot Chicken, were created in bite-sized form. The videos, which can be viewed on the company’s social channels, website and app, document a pair of phantom hands as they move about a miniature kitchen, artfully mixing, pouring, baking, and frying miniscule measurements into tiny meals. For those that prefer full-sized versions, recipes are available in Tastemade’s custom cookbooks.
Brooklyn-based Madcap Factory builds experiences and products that encourage play and creativity in grown-ups, and its Smalls Smores offering does just that by bringing out the inner summer camper in people of all ages. The kits contain everything needed to make bite-sized s’mores: mini marshmallows, milk chocolate, mini grahams, roasting sticks, and even a candle and matches to use in lieu of a roaring fire. Each box contains enough ingredients to make at least 8 s’mores with leftovers, and the company offers special rates on bulk orders and customization options for weddings and brands.
Avocados are so beloved by young consumers that they’ve earned their own restaurants, and now they’re getting a single-serving makeover as well. Making their debut in last fall in grocery stores in the UK and Spain, baby Hass avocados found their way to the U.S. this year at Trader Joe’s stores nationwide. TJ's is dubbing them Teeny Tiny Avocados, and the price is tiny to match, at $2.69 per bag. The pint-size fruit comes 6 per bag and are each smaller than a spoon, with guides emerging to show cooks how to create inventive dishes out of them.