New sneaker collabs go culinary

The strong majority of young people—85% in the U.S. and 76% in the UK—consider developing a personal style to be part of their personal growth, a topic we explore in our Betterment report. One way they’re elevating their look is through limited-edition footwear partnerships that let them express their taste for fashion and foodie culture alike.


People can literally "run on Dunkin" thanks to Saucony’s limited-edition collaboration celebrating the 2018 Boston marathon and the symbiotic relationship between running, coffee, and donuts. The Saucony X Dunkin’ Kinvara 9, which sold out quicker than a Boston kreme, features a white-based upper emblematic of the classic Dunkin’ Donuts box and also comes in a unique custom package that recreates the look of the box. A strawberry-frosted donut on the shoe’s heel is surrounded by a flurry of orange, magenta and chocolate-colored sprinkles, representing the playful color palette of the Dunkin’ Donuts brand.


As tribute to the beverages that have fueled generations of athletes, the Nike Air Jordan took on Lemon Lime, Grape, Cool Blue and Orange “flavorways.” Each color uses a premium leather upper with “Be Like Mike” inscribed on the inner tongue, a nod to the iconic 90s campaign, and the Gatorade logo featured throughout. The Air Jordan logo mimics the finish of a Gatorade bottle cap, while a debossed bolt is featured on the shoe’s lateral heel. A dual branded Jumpman and Gatorade hand towel and matching hangtag is also included in the Like Mike branded shoebox.


One collaboration available exclusively via brick-and-mortar is the Koio x The Flower Shop low top, sold at NYC restaurant The Flower Shop. The all-black Italian leather shoe features subtle gold embroidery details designed for a night out. Koio Collective, which offers Chanel-quality kicks at shoestring prices, is the latest in a line of new companies looking to disrupt the sneaker market. The sneaker celebrates both companies’ mission to offer people a high-end experience in a relaxed, accessible way.