Brands focus on gender neutral clothing
Young people today, especially Gen Zs, are more open-minded about definitions of gender, and are using style as a means to express their beliefs. As young people lean into gender neutral fashion, these brands are seeking to meet their desires with streetwear lines that are exclusively unisex.
THE PHLUID PROJECT
The Phluid Project is a gender-free retail space that opened in NYC this past May. The brand seeks to provide an inclusive shopping experience for gender-nonconforming customers, offering gender neutral streetwear. After leaving a 30-year career in corporate fashion, The Phluid Project CEO Rob Smith was inspired to create this unique space founded on identity and expression. He assembled a team of mostly queer and gender-nonconforming individuals and hired a diversity and inclusion trainer to develop the store’s code of conduct. The Phluid Project promotes a social code: “to celebrate what makes us different and cherish what makes us the same.”
PRIVÉ BY BBH
K-pop powerhouse Baekhyun is making moves in the fashion world with a new unisex clothing line, Privé by BBH. The brand’s eye-catching streetwear is inspired by the singer’s personal style. The line, delayed from a planned July 1 launch July 1 launch, will have an initial release of a six-piece collection of unisex streetwear that includes graphic T-shirts, sweatshirts, and hoodies; more capsules are slated to drop monthly, giving fans something to look forward to. Privé is capitalizing on the global popularity of K-pop and today’s streetwear trend, all but assuring that this new brand will resonate with youth.
Husband and wife duo Evan Ross and Ashlee Simpson-Ross are launching a unisex capsule collection with Zadig & Voltaire. The collection, called Jagger Snow after Simpson-Ross’s daughter, will be comprised of 10 pieces, including jackets, denim, T-shirts, and hoodies. Some of the pieces will feature lyrics from the couple’s forthcoming co-produced album, blending their passions for music and fashion; the two will also be starring in their own reality show on E! this year. Both Ross and Simpson-Ross were eager to create a gender neutral line given their tendency to share clothing with one another.